Ep 296: Ben Soffer - Spritz Society: Influencer Strategies for Alcohol Brands and Linear Commerce

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking Linear Commerce and White Wine Spritzes with Ben Soffer, founder, and CEO of Spritz Society and host of the Boy with No Job Podcast, where Ben has amassed an audience of over 6 million.

Linear commerce refers to the process of creating your audience and using their profiles and direct feedback to create bespoke products that launch into a warm audience, providing distribution, amplification, and a much higher chance at traction!

This was a great chat that covers Ben’s strategies with influencer marketing to launch a retail business

How to stand out in a crowded and competitive market, and why wine products are uniquely positioned to be DTC darlings, and why respecting your customers' decisions and opinions is the ultimate key to successful linear commerce…

Crack open a Spritz, cos mine are already gone, On with the show!

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