That weird, cozy week between Christmas and New Year’s isn’t just for leftovers and movie marathons; it’s one of the most overlooked opportunities in marketing.
In this episode, Avery breaks down what “Q5” really is, why CPMs drop while audiences scroll endlessly, and how smart brands use this window to squeeze in extra revenue before year-end. From verticals that thrive (wellness, fitness, CPG) to creative angles that actually work (“Santa didn’t get you what you wanted?”), this is your guide to turning holiday downtime into serious results.
#Ecommerce #MarketingPodcast #DigitalMarketing #DTC #Q5 #MediaBuying #AdCreative #HolidayMarketing #BrandStrategy
00:00 – Introduction: What “Q5” Actually Is and Why It Matters
04:00 – Who Wins in Q5: The Verticals That Thrive
06:00 – Why “New Year, New You” Is Dead (and What To Say Instead)
09:00 – How To Nail CPG & Wellness Subscription Strategy
17:00 – Q5 Offer Strategy: Turning Downtime Into Revenue
21:00 – Winning Angles: Bad Gifts, Holiday Stress, and “Treat Yourself”
25:00 – What Not To Do: Avoiding the Holiday Hangover
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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