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🎧 On the pod this week, we chatted with 20-year-old marketing phenom and cofounder of Peachy Shapewear, Corey Nicholson.
Tune in to learn how Corey built a 7-figure business in less than two years, simple funding options for startups, no-nonsense email marketing tactics, Web3 predictions, and much more.
The Takeaways 👇
🔥 Influencer hot takes:
Peachy spent at least $50K on influencers last year, and while it was an overall successful investment, it wasn’t without its learnings.
For one, Corey has moved the brand away from retainers and more towards an affiliate model for creators. This can drive more incentive to create engaging content regularly.
When vetting influencers, they’ve also learned to focus less on vanity metrics, and more on that creator’s community.
“Instead of only looking at followers or view count or revenue, it’s more about the community that creator’s building. Are people engaging with their stuff constantly?… Does the creator have ‘true fans’?”
👀 Watch yo’ bias:
When it comes to ad creative, Corey recommends checking your bias at the door.
At Peachy, they’ve noticed that sometimes the creative their audience resonates with most is the least expected.
For example, a 3D animation they spent less than $100 to make was one of their best-performing creatives on both paid and organic social.
⚠️ Test, don’t guess!
💰 What Corey would do with an extra $50K:
First, he’d invest $20K into inventory (any Inventory or Ops pros out there, hit Corey up on Twitter). He’d also keep some in cash, and use the rest for driving growth and building the Peachy team.
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