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đ§ On the pod this week, we chatted with 20-year-old marketing phenom and cofounder of Peachy Shapewear,  Corey Nicholson.
Tune in to learn how Corey built a 7-figure business in less than two years, simple funding options for startups, no-nonsense email marketing tactics, Web3 predictions, and much more.
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âThe Takeaways đ
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đĽ Influencer hot takes:
Peachy spent at least $50K on influencers last year, and while it was an overall successful investment, it wasnât without its learnings.
For one, Corey has moved the brand away from retainers and more towards an affiliate model for creators. This can drive more incentive to create engaging content regularly.
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When vetting influencers, theyâve also learned to focus less on vanity metrics, and more on that creatorâs community.
âInstead of only looking at followers or view count or revenue, itâs more about the community that creatorâs building. Are people engaging with their stuff constantly?⌠Does the creator have âtrue fansâ?â
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đ Watch yoâ bias:
When it comes to ad creative, Corey recommends checking your bias at the door.
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At Peachy, theyâve noticed that sometimes the creative their audience resonates with most is the least expected.
For example, a 3D animation they spent less than $100 to make was one of their best-performing creatives on both paid and organic social.
â ď¸ Test, donât guess!
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đ° What Corey would do with an extra $50K:
First, heâd invest $20K into inventory (any Inventory or Ops pros out there, hit Corey up on Twitter). Heâd also keep some in cash, and use the rest for driving growth and building the Peachy team.
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