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Welcome to DTC Podcast. Today we're spilling the subscription tea with Luke Retterath, Vice President Marketing at Recharge and Tracy Julien, VP Marketing at Tea Drops.
Tea Drops are organic shaped teas that dissolve in your cup, disrupting the $200+ Billion, millennia old tea business.
Listen to this double VP Podcast where we dive deep on the critical factors that make or break DTC Subscription programs, learn why customization is key to customer empowerment, and discover the two hacks that Recharge sees brands use to increase first time purchase to subscriber conversion rate by 50%.
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