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Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a conversation with Reza Khadjavi, the driving force behind Motion—a game-changing platform tailored for experienced media buyers looking to harness the combined might of creativity and data.


In this enlightening chat, we delve into:

How the evolving intricacies of Facebook's advertising algorithm impact strategies for veteran media buyers.
The rise and significance of the 'creative strategist'—that rare breed who marries artistic flair with data-driven acumen.
The contentious discourse around creative metrics: Are they the bedrock of insightful campaigns or just shiny distractions?

Whether you're navigating the choppy waters of ad algorithms or striving to balance art with analytics, this episode promises actionable insights to refine your playbook. Let's get into it!

00:00 Introduction
02:30 The Importance of Creative Strategy
08:50 Role of a Creative Strategist
15:30 Trends in Advertising
28:45 Creating Unicorns in Your Company

Check out the Creative Summit Here---> ⁠⁠

#DigitalMarketing #CreativeStrategy #AdvertisingTrends #CreativeStrategist #Unicorns

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