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DTC1141: Meta Placements, AI Shopping & Good Protein Creative
Meta appears to be phasing out manual placement exclusions, AI-referred shoppers are converting 60% better than other traffic, and Pilothouse breaks down the creative opportunities inside Good Protein’s Meta ads.
LATEST PODCAST
Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift
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This is a podcast episode from the DTC archive. We hope you enjoy it!
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