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Welcome to All Killer No Filler, this week with Saul and Kyle from Pilothouse.

Saul is a 33rd degree Google Suite Master and today's cast is all about how to improve your Google World, starting with why you NEED to be spending more on YouTube.

You'll hear:

  • Why Google is less affected than Facebook after iOS14.5
  • Why Pilothouse's goal is to have YouTube be 23% of our total Google Suite Spend by 2023
  • How use custom feeds to maximize your Google Shopping Returns
  • What enhanced conversions are and why you need to be using them ASAP

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