đ§ This weekâs pod episode features Kristen Jones, Director of Marketing at SuitShop (recently rebranded from The Groomsman Suit).
SuitShop is shaking up formal wear, providing quality suit-lutions for both men and women at a fraction of the price. đ¤ľ
So change out of those sweatpants, throw on your best tie, and get ready for this Masterclass on customer lifecycle marketing!
âThe Takeaways: đ
â Why a rebrand?:Â
After a few years, it became clear to the founders that âThe Groomsman Suitâ wasnât representative of their wide range of customers â so the founders decided to rebrand to SuitShop.
âItâs been a great opportunity to represent everyone we suit⌠We really do cater to anybody and everybody.â
However, it was a little bit nerve-wracking to potentially lose the SEO tied to their previous name. đŹ
Kristenâs advice to companies doing a rebrand? Make sure you work with an SEO agency or have someone on your team to help navigate through the changes.
âWe saw a small dip [in traffic] for six weeks, but weâve come back better than ever.â
đĽ How a TikTok vid boosted traffic by 20%:
A video Kristen filmed on her iPhone in just a few minutes ended up going viral, and completely exploded SuitShopâs site traffic.
âI had no expectations of it, I was just kinda having fun⌠and [the video] got 60K views overnight.â
But donât be fooled. There was certainly strategy involvedâŚÂ
The vid was posted in December, the biggest month of the year for proposals â which helped the video gain traction among newly engaged couples. đ
âIf youâre in the wedding industry and youâre able to catch someone in those first moments of excitement, theyâre probably gonna stick with you.â
đ¨ Kristenâs marketing advice for Q4:
Q4 is the biggest quarter for brands when it comes to new customer acquisition and revenue.
But while weâre crushing our holiday campaigns⌠Kristen reminds us to stay one step ahead.
âItâs all about retention⌠[after Q4] what do you have in place to keep [new leads] as a customer and build their lifetime value?â
âMake sure you have everything in place to know where they came from and what got them to convert, and follow up accordingly.â