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DTC831: Simple Amazon Ad Strategy for Sellers
We explain why Amazon sellers need to distinguish between two key goals: incremental revenue and incremental profit when scaling a DTC brand.
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Bonus: Navigating Tariffs with Alex Yancher: Duty Drawbacks, Logistics & Arbitrage Abroad
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We share ways you can celebrate your brand anniversary utilizing social trends, limited edition products or merch, and running a birthday sale.
Sponsored By Walmart
August 18, 2024
We go over the three major trends in TikTok’s second annual What’s Next Shopping report and how brands can position themselves for success.
August 16, 2024
Ezra Firestone shares how he was able to acquire and turnaround struggling hair color company BOOM! Plus the challenges of scaling a business.
August 15, 2024
How legacy brand GAP reinvented their product offerings to appeal to Gen Z consumers and how collaborations help them build buzz on social media.
August 14, 2024
We go over how to work with TikTok creators using TikTok Shops and tips on how to create a content machine using UGC for organic and paid ads.
Sponsored By
August 13, 2024
We cover cost-effective Amazon bidding strategies and why dynamic down bids get you the most out of your advertising budget opposed to fixed bids.
August 12, 2024
We discuss why Amazon is an effective marketing and sales channel for DTC brands despite high fees and why the conversion rates are worth it.
August 9, 2024
Paige Mueller from Solawave shares her top tips for leveraging influencer marketing ahead of BFCM and how to turn UGC into top performing ads.
August 8, 2024
A look at how these three copycat brands are inspired by Liquid Death’s unique packaging design and marketing techniques to stand out in the canned water space.
August 7, 2024
Optimize your Google Ads using tiered keyword targeting and negative keywords and structure your campaigns for ad relevance and maximum performance.
August 6, 2024
Pros and cons of using a subscription model for your ecommerce business, questions to ask your customers, and alternatives for recurring revenue.
Sponsored By minisocial
August 5, 2024
Spencer Toomey shares how he got laid off after getting his dream job in paid media and things he would do differently to drive growth at a company.
August 2, 2024
Five tips on how to run a successful summer pop up and use the activation as an opportunity to generate UGC and social buzz around your brand.
August 1, 2024
How streetwear brand Stüssy curbs expenses on their ecommerce store with these Shopify apps that detect fraudulent orders and automates returns.
Sponsored By Pilothouse
July 31, 2024
We explain the benefits of brands using fake out-of-home ads to captivate online audiences and how Caudalie’s FOOH campaign is a winning example.
July 30, 2024
Top tactical strategies used during Amazon Prime Day that helped ecommerce brands 10x their revenue using PPC campaigns and lightning deal promotions.
Sponsored By Klaviyo
July 29, 2024
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