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Good morning,
Here’s what you’ll find in today’s DTC:
💡 Make Smarter Spending Decisions
Why this could be the time to scale ads rather than pull back.
❗ Daily Tariff Update
Trade war tensions increase between China and the U.S.
🙃 Trump’s Tariff Reversal
How this surprise decision actually increased tariff rates.
You’re reading this newsletter along with new subscribers from: AP Labs, Arrivia, and Peggy and Finn. 👋
🍎 Discover How Plant People Dominated The Wellness Space With A Multi-Channel Approach
Marketing has never been easier... (as long as you partner with the right experts).
👉 Plant People leans on minisocial for community growth, UGC for socials, and micro-influencers who move the needle.
Their marketing director said it best: “We’ll always work with them, minisocial is very reasonably priced, saves us so much time and energy, and the team is incredibly responsive and just fantastic.” ✨
Since 2018, minisocial has partnered with over 1,000 brands to scale both content and community.
🌟 The best part? Minisocial lets you work 1:1 with their experts the entire duration of a project, from briefing with a pro to sharing their unique strategies for your specific content.
DTC readers get 15% off your first campaign. 💵
* sponsored
🎧 How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now
This episode features a special cross-platform panel from Pilothouse, with experts from Meta, Google, creative, and strategic teams breaking down how the market responds to recent tariff headlines.
Learn what smart brands are doing to stay effective and competitive in a volatile market and how you can make smarter spending decisions during economic uncertainty.
In this podcast, we cover:
Whether you're managing a multi-platform spend or just trying to make sense of the volatility, this tactical roundtable offers grounded insights you can act on today.
👉 You can listen to the full episode with Taylor, Dougie, Jacob, and Aves here.
💥 10 AI Strategies That Drove Results Like +$20K/Week And 5-Second Response Times
AI in ecommerce is no longer hypothetical. It's happening, and it's driving results. 📈
In AI in Action, 10 ecommerce leaders from Love Wellness, OLIPOP, bareMinerals, and more share how they use AI to personalize CX and boost sales—without losing the human touch. 👈
Discover templates, frameworks, and strategies that drove results like:
Join Gorgias on April 29 for a live webinar where these leaders go deeper into what’s worked, and get ready to transform your strategy.
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
April 14, 2025 update:
IN THE NEWS
🔎 Is Google’s AI Overviews To Blame?
Website owners are blaming Google’s AI Overviews for a sharp decrease in web traffic.
Some report over a 70% decline in traffic since the AI search tool was implemented.
But Google is doubling down on AI Overviews. The tool now shows up for 5 to 30% of search queries.
🌐 IN THE SOCIAL SPHERE
President Trump shocked the world last Wednesday when he announced a 90-day tariff pause for most countries.
But did this change actually offer ecommerce owners a reprieve?
Aaron Blake, a senior political reporter at the Washington Post, shared this breakdown on X.
While tariffs went down for some individual countries, the average effective tariff rate the U.S. government charges on imports went up overall since Trump hiked the import rate from China to 145%.
⚡ QUICK HITS
🛒 Walmart Marketplace’s New-Seller Savings is back and bigger than ever. Boost your listings with $1K in ad credits with Walmart Connect*. (*Conditions apply.) Learn more. *
🚨 The DTC team is growing. We're looking for an ambitious, self-starting salesperson to join our partnerships team. If you're passionate about ecom and sales, we'd love to hear from you.
📅 EVENTS
SEO Spring Training - A two-day conference which includes breakout sessions of researched, strategic actionable plans from experts who have worked their way to the top and have turned their businesses into something bigger.
📅 May 1-4, 📍 Chandler, AZ 💰 $1,197 - $2,897
Data Innovation Summit - This event brings together data, AI, and advanced analytics experts. Topics covered include applied AI, generative AI, data engineering, and modern data strategies, offering attendees numerous opportunities for learning, networking, and benchmarking best practices.
🗓️ May 7-8 📍 Hybrid: Stockholm, Sweden & Online 💰 €249 - €499
📰 NEWS
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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