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Good morning,
Here’s what you’ll find in today’s DTC:
🏆 Scale Your Agency with Content
Why content creation is the ultimate biz dev tool.
🛒 Boost Conversions at Checkout
How adding this type of messaging can help.
📦 Tariff Tracker
ICYMI, last week’s biggest trade news.
🥓 MrBeast x Jack Link’s
The YouTube star’s latest snack collab.
You’re reading this newsletter along with new subscribers from: Forrest Foods, Really Good Culture, and Coffee on Cue. 👋
‼️ Want To Double Your Email Flow Revenue? Here’s How To Unlock The Power Of Remarketing Flows
Did you know that 98% of your website visitors are anonymous? 👤
Most brands only ever identify 2% of their site visitors. The rest browse, and then they disappear. Revenue, gone, poof. 💨
💡 But it doesn’t have to be this way.
Instant helps you capture up to 10x more lost shoppers and turn them into customers with server-side tracking. ⚡
Fact: Your abandonment flows should be driving 15% of your revenue.
👏 And the success stories prove it. Third Love, Toys R Us, The Oodie, and July Luggage... these are all massive brands that use Instant to see an average ROI of 11.2x.
Supercharge your brand with the latest tool on the market. Instant drove 15-20% of their clients total revenue last month—yours could be next. 💥
* sponsored
In this episode of the DTC Podcast, host Eric Dyck sits down with Kyle Hitchcox, founding partner at Pilothouse and DTC, and now a builder behind Warpdrive, a performance-driven CRO tool.
This conversation is a masterclass in how content can power agency growth.
Kyle shares how Pilothouse grew from affiliate roots into a 180+ person agency, how DTC media became a top-tier lead source, and how LinkedIn is now driving qualified deal flow.
If you're building an agency, running a service business, or scaling a DTC brand, this episode breaks down the tactical frameworks behind Pilothouse’s success.
In this episode, you’ll learn:
👉 Listen to the full episode with Kyle here.
📦 Think Your Fulfillment Is Fine? So Did The 40+ DTC Coffee Brands Shipfusion Put To The Test—This Is What They Found Out
☕ Shipfusion placed real orders from 43 DTC coffee brands. Then, they audited every step—from checkout to unboxing. Their exclusive report spills the beans on fulfillment: what's broken and what's working.
👀 A sneak peek of the numbers you should know:
Whether you're trying to improve retention or make sure your shipping experience isn’t quietly turning customers away, this is your benchmark – and your cheat sheet. 💯
Find out where your blind spots are.
* sponsored
🛒 Easy Way To Reduce Checkout Friction
Are customers abandoning their orders at checkout?
One reason could be the uncertainty around tariffs.
No one wants to be hit with unexpected charges, so be transparent about how tariffs impact orders.
Brands like Four Sigmatic have added this tariff messaging to their checkout page.
Below the total amount, they included a green call-out message about how customers don’t need to worry about any extra or surprise charges.
The line “The price you see is the price you pay” reassures new and repeat customers who feel anxious about the ongoing trade war.
It’s a simple addition to your checkout page that can make a positive impression on buyers.
The takeaway?
Brands that provide reassurance at checkout are likelier to see an uptick in conversions.
Be transparent about any extra charges and use this as an opportunity to differentiate yourself from your competitors.
📦 Last Week’s Tariff Highlights
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
Here were the biggest tariff stories from last week:
🔥 BRAND COLLABORATION
YouTube star MrBeast has partnered with Jack Link's on a co-branded meat snack collection.
The protein-packed snack range includes beef jerky, turkey sticks, and beef bars featuring MrBeast's recognizable branding.
This offering targets high-growth consumer segments like Gen Z, Gen Alpha, and on-the-go parents.
The products will hit shelves starting this September.
⚡ QUICK HITS
🛒 Walmart is one of the world's most recognizable brands with over 255 million customers and members around the world. New-Seller Savings run from sign up to January 31, 2026, so don’t wait. (*Conditions apply.) Join Marketplace. *
📅 EVENTS
Marketing Analytics Summit - Where marketing analytics practitioners, experts, and leaders come together to explore techniques, data platforms, and real-time strategies.
📅 June 2-5, 📍 Phoenix, AZ 💰 $1,200
Email Innovations Summit - The event offers a comprehensive exploration of cutting-edge email marketing strategies, technologies, and designs.
📅 June 3-4, 📍 Phoenix, AZ 💰 $2,325
💗 BRAND LOVE
Discover the freshest and most innovative brands that caught our eye! We spotlight new and exciting companies redefining their industries.
🏋️ Subtle Impacts: Reimagines workout weights as aesthetic home decor elements.
🏡 Lulu and Georgia: A family-owned home decor company that elevates space with curated vintage pieces and designer collaborations.
👝 Affaires Bags: Bag wear brand that uses deadstock to craft practical and stylish pieces.
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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