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Good morning,
Here’s what you’ll find in today’s DTC:
💪 Boosting Margins 101
How Grüns gets customers to spend more.
⭐ Retention by Design
How Frye’s emails keep customers loyal.
📦 Daily Tariff Tracker
Today’s biggest trade updates.
😟 Plufl’s $10M Tariff Hit
How tariffs forced a growth pause.
You’re reading this newsletter along with new subscribers from: Eden Luxury Travel, UPPAbaby, and GoodOnya Organics. 👋
🫤 Customer Growth Feeling Stagnant? Get Your Brand In Front Of A New Audience
Don’t let sales stagnate. It’s time to help your brand reach a whole new audience. 💥
👀 Visualize this: An active audience that’s hungry to discover their next favorite product. An audience encompassing over 75% of 13-34 year olds in 25+ countries. The kind of reach that’s a groundbreaking addition to your game plan.
It’s time to add Snapchat Ads to your playbook. ♟️
🛍️ Tap into an audience where 85% of users discover new products and brands through social ads (that’s 17% higher than non-users of this platform!)
🛒 This audience is bringing the purchasing power, with nearly 1 in 4 Snapchatters are ages 35+. Plus, you won’t find most of these users on other social media platforms.
Don’t miss out. Time to bring your brand to where the customers are.
💪 How Grüns Maintains Healthy Margins
Grüns is taking off this year.
The supplement brand offers multivitamin products made of organic ingredients for adults and kids.
Grüns has entered over 1,600 retail locations and is making an estimated $1 million per month on their DTC site.
Learn how they encourage customers to increase their basket size and maintain healthy margins:
1️⃣ AfterSell Post Purchase Upsell: This is a highly rated upsell app that shows shoppers offers after they have checked out on your site.
Customers can accept an offer in just one click without editing their order history.
Grüns uses this to increase their average order value with upselling and cross-selling.
2️⃣ Fondue CashBack Promotions: Instead of relying on discount codes to drive sales, this app helps brands grow profit by replacing discount codes with cashback offers.
Post purchase, customers can choose from cash or gift cards. These incentives keep customers loyal and retain business.
3️⃣ Skio Subscriptions: This highly rated subscription platform is a great way to jumpstart customer retention efforts.
Grüns' subscription landing page makes it easy for visitors to toggle between low-sugar and sugar-free options without disrupting the checkout experience.
Skio also has robust analytic features that let you view performance and track subscription growth.
Want us to spy on another brand? Reply to the newsletter and let us know!
* sponsored
💁♀️ Top DTC Brands Are Doing THIS to Lower Their CAC
Tired of watching your ad costs rise while juggling a dozen tools just to run basic influencer campaigns?
Your CAC keeps climbing while your team keeps drowning in admin work. 😵
This is exactly why brands like Obvi, Solawave, and Homecourt switched to SARAL. 🌟
SARAL brings your entire influencer marketing ecosystem into one simple platform.
Find out how SARAL works for brands exactly like yours.
(P.S.—SARAL is offering an exclusive extended free trial for DTC newsletter readers for the month of May)
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
April 30, 2025 update:
🎧 Scaling Classic American Brands With Email: How Frye Uses Digital Assets for Retention and Revenue
In this episode, Jordan Gordon, host of the World's Best Email and Retention Podcast and head of Pilothouse's email team, breaks down how Frye — America's oldest running footwear brand — is using beautiful digital assets and streamlined email strategies to drive retention and brand equity.
Watch the episode on YouTube to follow along with all the great examples referenced.
What you'll learn in this episode:
👉 Listen to the full episode with Jordan here.
🌐 IN THE SOCIAL SPHERE
Plufl co-founder Yuki Kinoshita shares how tariffs have impacted his business.
While the brand was ready to accelerate their growth plans this year and enter retail, all orders have now been canceled or paused due to economic uncertainty.
This resulted in a 10 million dollar loss.
⚡ QUICK HITS
🤫 You just found a 4x guaranteed ROI. Instant feeds your anonymous shoppers into upgraded email, SMS, and abandonment flows—so you earn more from the traffic you already have. Spots are filling fast. Book your demo with Instant now.*
📅 EVENTS
Data Innovation Summit - The two-day hybrid event (in-person and online) brings together innovative minds from across the Nordics and beyond, including enterprise practitioners, technology providers, and academics. DIS is designed to address the various aspects of data-driven and AI-ready businesses, connecting people, processes, and technology.
📅 May 7-8, 📍 Kista, Sweden 💰 €249 - €499
World Retail Congress - The Congress offers a unique opportunity to network with peers from leading retail brands and to hear from renowned speakers and industry experts who share insights and best practices.
📅 May 12-14, 📍 London, UK 💰 Register To Attend
📰 NEWS
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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