Prepare to have your perspective shifted.

Ensure Your Pop-Ups Are Mobile-Friendly to Avoid Blocking CTAs and Reducing Conversions

Make sure your pop-ups are optimized for mobile devices to prevent them from covering key CTAs and disrupting the purchasing process.

How Walmart Fulfillment Services Helped Dude Wipes Scale and Solve Their Shipping Challenges

Dude Wipes partnered with Walmart Fulfillment Services to solve their shipping challenges, reduce costs, expand their market share, and achieve a 475% YoY increase in GMV and a 413% YoY increase in 2-day delivery.

Optimize Google Ads for Profitability by Aligning Campaigns with Unit Economics

Brian Juhos from Pilothouse explains how to optimize Google Ads campaigns by aligning them with unit economics, moving beyond generic ROAS targets to focus on margins and contribution margins for maximum profitability.

Prepare for BFCM 2024 with minisocial’s Deep Dive into Last Year’s Successes and This Year’s Trends

Minisocial’s Black Friday Deep Dive offers a TikTok Shop Q4 forecast, successful BFCM case studies, early trends, and a guide to scaling with UGC and micro-influencers.

Don’t Set and Forget Your Landing Pages for Higher Conversions and EPCs

Regularly update your landing pages to match trending topics and angles. Simple tweaks like changing the headline or feature image can boost earnings per click by 4X-7X.

Choose Stability Over Surprises with Omnisend's Reliable Email Marketing Platform

Omnisend offers a reliable email marketing platform that delivers results, with an average return of $73 for every $1 spent, intuitive design, 24/7 support, and affordable pricing.

Temu and Shein Prices Set to Rise as New Trade Rule Restrictions Loom

The Biden administration plans to limit the de minimis trade rule, which could increase prices for ecommerce giants like Temu and Shein by imposing tariffs on foreign shipments.

Why Imperfect Ratings Can Boost Conversions and Latest Moves in Tech M&A

Studies show that a product rating between 4.2 and 4.5 can drive more conversions than a perfect five stars. Plus, updates on recent tech mergers and acquisitions, including Salesforce's $1.9 billion deal and Applied Digital's $160 million raise.

How Payne Glasses Uses AI to Elevate Customer Experience and Boost Sales

Payne Glasses uses iAdvize AI to handle customer inquiries, improve site experience, and create personalized interactions that increase sales and customer satisfaction.

How DTC Brands Are Cashing In on the Pumpkin Spice Craze

Pumpkin spice has grown into an 800-million-dollar industry, and DTC brands are using its popularity to boost sales before Q4 by introducing limited-time, fall-themed products.

Are You Missing Out by Neglecting Your Reviews? Here’s How to Make Them Work for You

Yotpo’s new guide reveals common mistakes brands make with reviews and offers strategies to showcase them effectively and gain valuable insights.

Three-Step Ad Testing Methodology to Maximize Q4 Sales for DTC Brands

HydroLite used Pilothouse’s three-phase ad testing strategy to optimize their Meta Ads for Q4, including promo testing, Amazon Prime Day tweaks, and finalizing their Black Friday Cyber Monday ad lineup.

Last Chance to Join the Virtual Summit for High-Converting Facebook and TikTok Ads

Motion’s virtual summit on creating high-converting Facebook and TikTok ads is just three days away. Join over 13,500 marketers and get a free VIP ticket for live sessions, Q&As, and exclusive bonuses.

Campbell Soup Co. Set to Drop Soup After 155 Years

Campbell Soup Co. plans to change its name after 155 years by dropping the word "soup" to better represent its diverse product range.

How AI Chatbots Are Transforming Customer Service for DTC Brands: Insights from Payne Glasses and iAdvize

AI chatbots, like those from iAdvize, help Payne Glasses boost conversion rates and improve customer service by handling inquiries efficiently and providing valuable insights.

New AI Model ‘Strawberry’ to Launch in Two Weeks with Advanced Problem-Solving Skills

OpenAI is set to release its new AI model, Strawberry, focused on deep reasoning and complex problem-solving, in two weeks.