Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

President Marcos met with President Trump to negotiate better trade terms ahead of the August 1 tariff deadline. The U.S. has raised its proposed reciprocal tariff on Philippine exports from 17% to 20%.

‍When a brand seems to scale overnight, it’s rarely luck.

Winning brands like Nescafé succeed by prioritizing long-term customer lifetime value (LTV) over short-term gains. Their strategy in Japan—targeting kids with coffee-flavored candy—shows how emotional connections and patience can build lasting market success.

🎧 Why ‘Got Milk?’ Ads Are Still Highly Relevant 

The iconic "Got Milk?" campaign remains relevant today by tapping into the emotional pain of absence rather than product benefits. Learn how understanding consumer behavior and mining real conversations can turn any product into a cultural moment.

📦 Your Daily Tariff Check-In

U.S. confirms August 1 deadline for 30% tariffs on EU goods, with no extension planned. EU prepares €72B in retaliatory tariffs as U.S.-China talks may resume ahead of APEC summit.

📺 3 Lessons From YouTube’s Top Ads 

Top-performing YouTube ads use multiformat storytelling, creator partnerships, and culture-driven content to boost engagement and brand impact. Brands should mix video lengths, collaborate authentically with creators, and align campaigns with timely cultural moments.

🎧 The Big Three: UGC, CGC, and EGC—How to Use Each for Growth 

Learn the key differences between UGC, CGC, and EGC—and how each drives growth for DTC brands. Discover why using the right creator content at the right time builds trust, community, and scale.

📦 Your Daily Tariff Check-In

U.S. plans to impose 30% tariffs on EU imports starting August 1, sparking concern from German leaders. Germany warns the move could severely damage its export-driven economy.

💰 Prime Day 2025 Recap: A Slower Burn, Still A Big Opportunity 

Prime Day 2025 extended to four days, shifting shopper behavior and reducing urgency. Brands with steady ad spend and strong offers saw the best results, especially on Day 1.

📦 Your Daily Tariff Check-In

The U.S. is weighing a sweeping “reciprocal tariff” plan that could impact imports from over 150 countries, with President Trump aiming to notify each with a single letter outlining their tariff rate. Meanwhile, Chinese exports to the U.S. surged in June ahead of the August tariff pause deadline, though declining freight rates suggest early signs of demand tapering.

🌱 We Analyze Lomi’s Email Flows ‍

Pilothouse analyzed Lomi’s email flows and found that clearer offers, repeated value props, and timely follow-ups could significantly boost conversions for this mission-driven composting brand. With stronger subject lines, simplified messaging, and strategic social proof, Lomi can better educate customers and reduce friction in its email journey.

🎧 Why CRO Is Really a Retention Channel in Disguise

CRO isn’t just about conversions—it’s a powerful retention strategy that boosts email performance, AOV, and lifetime value when aligned with buyer behavior. In this episode of TWBERP, Pilothouse experts reveal how optimizing landing pages, segmentation, and upsells can turn site traffic into long-term profit.

📦 Your Daily Tariff Check-In

The U.S. finalized a trade deal with Indonesia, lowering proposed tariffs to 19% in exchange for easing duties on American exports. Meanwhile, the EU is negotiating in Washington to avoid Trump’s looming 30% tariff threat, as Russia downplays the impact of his 100% secondary tariff ultimatum.

😃 Why You Need To Test Emojis In Your Next Campaign

Emojis can boost ad engagement, simplify messaging, and add seasonal relevance—making them a powerful tool for increasing CTR and lowering CPC. Pilothouse found that emoji-based creative outperformed account averages by 48% ROAS, especially when emojis were relevant to the audience and context.

🎧 How Three Ships Scaled Green Skincare in Retail with Transparency

Three Ships scaled from a $4K startup to 1,000+ retail doors by building trust through radical transparency in the clean beauty space. In this episode, the founders reveal how they navigated retail, influencer pitfalls, and creative strategy to grow a skincare brand rooted in authenticity.

📦 Your Daily Tariff Check-In

Trump plans a 30% tariff on EU and Mexico imports starting August 1, prompting the EU to prepare €72 billion in retaliatory tariffs. He also threatens 100% tariffs on countries trading with Russia unless a Ukraine ceasefire is reached within 50 days.

🪝 Chamberlain Coffee x Pinterest’s Nautical Ad

Chamberlain Coffee’s collab with Pinterest taps into Gen Z’s love for nostalgic coastal aesthetics by positioning the product as a lifestyle moment, not just a morning brew. By aligning with Pinterest’s “Fisherman Aesthetic” and using emotionally driven creative, the campaign boosts relevance, authenticity, and urgency. Ask ChatGPT