Daily coverage on ecommerce trends, ad channels, margins, and more.
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Measure Success by Challenges Solved, Not Just Achievements
Explore an alternative way to define success by focusing on challenges overcome, plus quick tips for holiday sales, BFCM competitor insights, and a spotlight on innovative, brand-loved products like Heywell, Tandy, and Kobee’s.
Social Media Strategy
Holiday Campaign
Competitive Analysis
November 11, 2024
Mastering Amazon’s Honeymoon Phase for New Product Success
Learn how to tackle Amazon’s “cold start” challenge and make the most of the honeymoon phase to boost new product visibility and profitability in this insightful DTC Podcast episode with Pilothouse’s Amazon experts, Rob and Clifford.
Amazon
Product Launch
DTC Podcast
November 11, 2024
Master Ecommerce Sales Tax with Avalara's Free Guide
Stay ahead in the evolving ecommerce landscape by downloading Avalara's "The New Sales Tax Landscape for Ecommerce" guide. Gain insights into recent sales tax laws, expert compliance strategies, efficiency tips, and growth opportunities to boost your bottom line.
Sponsor
Ecommerce Strategy
Compliance
November 11, 2024
Dopamine Design Takes Over as Minimalism Fades
Discover how brands are using bold colors and playful packaging in the dopamine design trend to evoke joy and boost consumer connection, from snack packaging to fashion and home decor.
Trends
Consumer Psychology
Brand Strategy
November 11, 2024
Get Ready for BFCM Success with The Big Day Email and Retention Prep Webinar
Join Pilothouse’s Jordan Gordon on November 20th for a deep dive into BFCM email strategies, including list hygiene, split testing, and message frequency playbooks to maximize holiday revenue. Seats are limited—register now to secure your spot or get the recording!
Email Strategy
BFCM
Webinar
November 11, 2024
Google Ads Introduces Brand Customization in PMax Campaigns
Google Ads now allows advertisers to input brand fonts, logos, and colors into Performance Max (PMax) campaigns, enabling the system to generate asset variations that align with your brand identity.
Google Ads
Brand Strategy
Trends
November 11, 2024
Social Sphere: Copywriting Tips, Mergers & Acquisitions, and Key Updates
Get quick copywriting improvements, stay updated on major M&A news, and secure your spot for the DTC x Pilothouse Email and Retention webinar on November 20th.
Copywriting
Mergers & Acquisitions
Email Strategy
November 11, 2024
Build a Strong Meta Ad Account Foundation for Holiday Success
Optimize your Meta ad account for Q4 with Pilothouse’s foundational tips—from setting up the Conversions API to consolidating ad sets and managing catalogs for efficient, consistent performance.
Meta Ads
Conversion Rate Optimization
Q4 Tactics
November 11, 2024
Gain Competitive Insights for BFCM Like Skims, Mejuri, and Vuori
Unlock data-driven strategies with Particl's 50% off offer for new customers—track discount trends, analyze campaign performance, and learn from top-brand strategies to enhance your BFCM success.
BFCM
Competitive Analysis
Ecommerce Strategy
November 11, 2024
Boost Conversions and Engagement with Wishlist Features on PDPs
Discover how wishlist integrations can elevate user experience, drive conversions, and reduce cart abandonment by building anticipation, emotional investment, and providing valuable customer data for personalized marketing.
Conversion Rate Optimization
Customer Engagement
BFCM
November 11, 2024
Achieve Your Best Q4 with Proven Pilothouse Growth Strategies
Celebrate your Q4 success with Pilothouse’s expertise across Meta, Amazon, Google, and more. Don’t miss out on growth strategies that lead to impressive, measurable results—book a free call today to make it your best season yet.
Q4 Tactics
Strategies
Customer Acquisition
November 11, 2024
Holiday Shoppers Focus on Value and Free Shipping in 2024
An eBay survey reveals value for money, free shipping, and deals as top priorities for holiday shoppers. Plus, explore wishlist strategies to reduce cart abandonment, Meta ad foundation tips, and a copywriting cheat sheet to boost engagement.
Consumer Insights
Meta Ads
Conversion Rate Optimization
November 11, 2024