Prepare to have your perspective shifted.

How a Viral Beauty Patch Brand Prepped Their Shopify Store for Record Sales

Fazit Beauty skyrocketed sales by 2500% after going viral, thanks to Shopify apps that optimized their site for traffic and preorders.

Don’t Let Q4 End in Regret Take Action Now for Record-Breaking Results

Pilothouse has a proven playbook to help brands scale across Meta, Amazon, Google, and more to achieve Q4 success. Book a free call to explore your options.

Google Ads Rolls Out Streamlined Asset Creation for Advertisers

Google Ads just introduced a new feature that lets advertisers generate custom image and video assets by inputting a list of web pages.

Footer

Footer

Searches for Fitness Trackers Hit Record High as Customers Plan Ahead for New Year Fitness Goals

Searches for fitness trackers have reached an all-time high as consumers gear up for their New Year fitness goals.

C-Suite Insights: How DadGang Scaled Simplicity into Success

Bart Szaniewski, co-founder of DadGang, shares how simplicity and authentic community building helped scale his hat brand to over 250,000 sales.

Smart Brands Are Shifting to Influencer Marketing—Are You?

Brands are shifting to influencer marketing as rising ad costs and declining ROAS make traditional strategies less effective.

Google Shopping Gets a Generative AI Upgrade

Google Shopping introduces personalized home feeds, AI-generated product briefs, and enhanced shopping tools powered by generative AI.

Microsoft Urges Brands to Kickstart Holiday Campaigns Early

Microsoft suggests launching holiday campaigns sooner, as research shows a significant portion of holiday conversions start from October clicks.

YouTube Tests Replacing Dislike Button in Shorts with a Save Feature

YouTube is testing a new feature in Shorts, swapping the dislike button for a save button to help users bookmark favorite videos and reduce negative feedback.

Failure Is Key to Long-Term Success: Embrace Tough Moments to Grow and Adapt

A reminder that failure is essential for long-term success, as adapting to challenges helps drive growth and improvement.

BFCM Email Strategies: Proven Tactics to Drive Sales and Maximize Engagement

This podcast episode explores effective email and SMS strategies for BFCM, including audience segmentation, the power of consistency, and how SMS can complement email campaigns to boost sales.

How July Boosted Email Revenue by $100K in 30 Days Using Instant Audiences

Luggage brand July increased email revenue by $100K in 30 days using Instant Audiences, a tool that identifies high-intent shoppers for better email retargeting.

Ranch-Style SEO: The New Strategy for Targeted, User-Focused Content

Ranch-style SEO focuses on creating targeted, relevant content based on the customer journey, moving away from the Skyscraper Technique’s emphasis on long-form content and backlinks.

Google Ads to Limit Data Retention to 11 Years Starting November 13th

Google Ads will implement a new data retention policy on November 13th, limiting access to historical data to the past 11 years. Download any older data before the cutoff.

Social Media Tip: How Defining Your Non-Audience Can Reduce Q4 Returns

Being clear about who is not in your target audience can help reduce Q4 returns by attracting the right customers from the start.