Daily coverage on ecommerce trends, ad channels, margins, and more.
By subscribing, you agree to our terms of service
Filters
FILTER 1
Keep Black Friday Simple: Why Clear Offers Win Over Customers
Avoid confusion this Black Friday—simple, straightforward offers perform best. Plus, catch episode six of TWBERP for more essential Black Friday strategies!
Social Media Strategy
BFCM
DTC Podcast
November 6, 2024
How Crocs Scales Custom Footwear with B2B and Personalization Strategies
Nick Lamothe, Senior Director at Crocs, discusses scaling custom footwear for B2B and sports markets, tackling logistics, and creating tailored brand experiences. Tune in for exclusive insights!
B2B Strategy
Customer Personalization
DTC Podcast
November 6, 2024
Boost Conversions with iAdvize Copilot and Enjoy Perfect Coffee Temperature
Discover how iAdvize Copilot, an AI shopping assistant, elevates ecommerce conversions by automating 83% of visitor interactions. Get a free Ember® Mug with a demo to enjoy every sip at the perfect temperature.
AI
Conversion Rate Optimization
Customer Experience
November 6, 2024
Amazon’s New Reality Show Blends Entertainment and Shopping for Prime Members
Amazon’s ‘Buy It Now,’ hosted by JB Smoove, lets entrepreneurs pitch products to a panel of celebrity judges and customers, offering winners a spot in Amazon’s exclusive store—bringing content and commerce closer than ever.
Content Strategy
Amazon
Shoppable Content
November 6, 2024
Maximize Black Friday Success with Klaviyo’s State of Ecommerce Report
Get essential insights into consumer behavior, market forecasts, and strategies from Klaviyo’s report, helping you capture attention and drive sales this Black Friday.
BFCM
Trends
Consumer Insights
November 6, 2024
Amazon's Immersive 3D Holiday Shopping Experience Makes Gifting Easier
Amazon Beyond introduces a 3D Virtual Holiday Shop featuring top gifts and trending brands, making holiday shopping more interactive and enjoyable.
Platform Update
Holiday Campaign
BFCM
November 6, 2024
Creating Impactful Ads Without a Production Team
Skip the overthinking—just hit record! A simple camera and clear message can make an engaging ad. Plus, boost Q4 results with direct mail’s high ROAS and quick turnaround.
Content Strategy
Video Marketing
Q4 Tactics
November 5, 2024
Top Q4 Google Campaign Mistakes to Avoid: Insights from Pilothouse Experts
In this AKNF podcast episode, Pilothouse’s Google team reveals critical campaign "don'ts" for Q4, offering tips to help media buyers steer clear of costly mistakes and stay agile during the holiday season.
GOOGLEADS
Q4 Tactics
DTC Podcast
November 5, 2024
Boost Your Meta Ads with This Cyber Week Checklist from Pilothouse
Prepare your Meta ad account for Cyber Week success with Pilothouse’s checklist—covering automation tips, audience targeting, creative updates, and budget scaling strategies.
Meta Ads
Cyber Week
Q4 Tactics
November 5, 2024
Get Ahead of Black Friday with Omnisend’s Panic-Free Marketing Tools
Skip the Black Friday rush with Omnisend’s powerful email and SMS tools, including automation, segmentation, and 24/7 support—now 30% off with code BFCM30OFF until Dec. 6.
BFCM
Email Strategy
SMS Marketing
November 5, 2024
Burberry’s New Campaign Celebrates British Heritage and Timeless Outerwear
Burberry's 'It’s Always Burberry Weather' campaign showcases versatile outerwear through slice-of-life moments across London and the British countryside, blending heritage with aspirational storytelling.
Ad Campaign Breakdown
Brand Strategy
Brand Story
November 5, 2024
How Top DTC Brands Like MeUndies and Banza Use minisocial to Supercharge TikTok and UGC
Leading DTC brands like MeUndies and Banza rely on minisocial for influencer-driven activations, boosting TikTok performance, ad engagement, and organic reach.
Influencer Marketing
UGC Campaign
TikTok
November 5, 2024
OpenAI Challenges Google with New ChatGPT Search Feature
OpenAI rolls out a new search feature in ChatGPT to rival Google, currently available to paid users but expanding soon.
Platform Update
Meta Ads
Ad Campaign Breakdown
November 5, 2024
Turning Around a Struggling Hair Color Company Part Three Ezra Firestone's Amazon and Supply Chain Tactics
Ezra Firestone details how he optimized Amazon listings, streamlined the supply chain, and launched new products to turn a hair color company profitable within 90 days.
November 4, 2024