Prepare to have your perspective shifted.

Meet Roku Ads Manager: The Future of CTV Advertising

Roku Ads Manager is revolutionizing CTV advertising with self-serve tools like advanced targeting, real-time optimization, and Shopify integration. From engaging Action Ads to seamless ecommerce, it’s never been easier to reach and convert your audience.

Maximize BFCM Momentum and Scale Your Success

The weeks after Black Friday and Cyber Monday are a prime opportunity to drive continued growth. From retargeting campaigns to post-sale follow-ups and leveraging BFCM data, discover actionable strategies to maintain sales momentum and build lasting customer relationships.

Get Your Website into the Holiday Spirit with These Shopify Apps

Boost customer engagement this holiday season with festive Shopify apps. Add snowfall effects, decorations, and holiday music to create a joyful shopping experience and increase sales—no heavy lifting required!

2025 Prediction: 20,000 New Marketers Dive Into CTV Advertising

Roku predicts a surge of new marketers embracing CTV campaigns in 2025, making TV advertising accessible for businesses of any size. Learn how the Roku Ads Manager is transforming streaming into a must-have marketing channel.

Oxford Names ‘Brain Rot’ as 2024’s Word of the Year

The Oxford University Press crowns "brain rot" as the word of the year, citing a 230% rise in usage to describe mental decline from overconsuming unchallenging content. Read on for tips to replace mindless scrolling with actionable insights for your business success.

Spotlight on Our Little Treasures: Organic Babywear with a Purpose

Our Little Treasures offers premium organic babywear with a trade-up program for outgrown clothes. Use code OLTLOVESDTC for a free pocket pal and support sustainable parenting.

Unlock the Potential of Q5: Post-Holiday Marketing Opportunities

Discover how Q5, the period after Christmas, offers reduced competition, lower ad costs, and continued consumer shopping, creating a prime opportunity to capture sales and drive engagement.

Avoid TikTok Shop Violations and Keep Your Store Compliant

Learn how to stay compliant on TikTok Shop by avoiding dropshipping pitfalls, trademark misuse, and competitor comparisons to prevent violations and protect your store during the holiday season.

Prepare for New FTC Rules and Stricter Ad Policies in 2025

Learn how to adapt to the FTC's updated enforcement priorities and Meta's stricter advertising policies in health and finance to keep your marketing compliant and effective in 2025.

How NAADAM’s Plain Text Thanksgiving Email Stood Out

NAADAM’s personal, minimalistic Thanksgiving email from their CEO combined gratitude with urgency messaging, boosting sales and capturing valuable inventory insights for 2025 planning.

Instagram's Tips for Boosting Reels Views

Maximize your Reels performance by removing TikTok watermarks, keeping videos under 90 seconds, and avoiding blurry effects to appear on Instagram’s Explore page.

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Capitalize on Post-BFCM Search Trends with “Things I Bought and Liked”

Leverage the trending phrase “things I bought and liked” by guiding affiliates and influencers to showcase why your product is a worthwhile investment, keeping your brand top of mind during the gifting season.

Maximize Q4 Growth with Horizontal Scaling Strategies

Learn how Pilothouse combines vertical and horizontal scaling tactics, like bid type changes, audience expansions, and attribution tweaks, to drive incremental revenue during high-intent Q4 periods.

Scale Your Brand’s Creative Needs with NoLimit Creatives

Discover how The Ad Girls agency scaled efficiently with NoLimit Creatives, saving on overhead and delivering 25,000+ designs through a Design-as-a-Subscription model.

Six Gymshark Tactics That Dominated BFCM

Discover how Gymshark drove visibility and revenue with early sales, SEO content, social media contests, and generous discounts, ranking ahead of ecommerce giants in pre-BFCM searches.