Prepare to have your perspective shifted.

Meta’s New Ad Restrictions: What Health & Wellness Brands Need to Know

Meta’s latest update limits event tracking for health & wellness brands. Learn how to adapt, maintain ad performance, and future-proof your strategy in this expert-led podcast.

Boost Conversions with Scarcity Marketing Strategies

Create urgency and drive sales by using scarcity tactics like “limited stock” or “only available for a limited time” to encourage hesitant shoppers to take action.

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Is Your 2025 Strategy Set for Success?

Reflect on your brand’s 2024 performance—did you hit your goals? If not, partner with Pilothouse, a team invested in your success. Schedule a free call today.

Sweetheart Candies' V-Day Win, Meta’s Ad Rule Changes, and the Power of Scarcity

Explore how Sweetheart Candies drove engagement, what health & wellness brands need to know about Meta’s new ad policies, and why scarcity boosts conversions.

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AI Adoption Rises as Brands Navigate Trump’s Tariffs

As tariffs drive up costs, brands are turning to AI tools to streamline workflows and reduce expenses, sparking debate on X about the future of profitability.

EcomCFO Insights: How to Strengthen Your P&L and Boost Profitability

Discover key financial trends from top ecommerce brands, plus actionable strategies to optimize margins, manage returns, and reduce fixed costs for sustainable growth.

Bluesky Hits 30M Users and Launches Photo-Sharing App

Bluesky is gaining momentum with 30 million users and a new photo-sharing app, Flashes, now in beta testing—challenging competitors like Threads and X.

Maximizing Amazon Ads ROI: Understanding Incrementality

Learn how to optimize Amazon ad spend by balancing paid and organic rankings, using the Search Query Performance dashboard to drive smarter, more incremental growth.

See Your Competitors’ SEO Strategies in Action with Ahrefs

Ahrefs’ Content Changes tool lets you track competitors’ web updates, analyze traffic spikes, and uncover winning SEO tactics to boost your own strategy.

How Anthropologie Subtly Upsells on Product Pages

Anthropologie boosts average order value by showcasing complementary products within collections on PDPs, making it easy for customers to shop without pop-ups.

Smart Upsells, ROAS Pitfalls, and AI’s Role in the Tariff War

Discover Anthropologie’s upsell strategy, why ROAS isn’t the full picture, insights on brand margins, maximizing Amazon Ads ROI, and AI’s potential impact on tariffs.

How to Find Winning Products for Meta Ads with Structured Testing

Learn how to run a structured product test using Meta Ads and Shopify data to identify top-performing products, optimize creative, and scale effectively.

Google Showcases Small Businesses in Super Bowl LIX Campaign

Google’s "50 States, 50 Stories" campaign highlights SMBs using Gemini AI to streamline tasks like writing product descriptions, answering emails, and analyzing data.

Shopify Adds ‘Buy Local’ Feature in Response to Trump’s Tariffs

Shopify’s Shop app now allows customers to filter by country, making it easier to support local businesses amid shifting trade policies.