Prepare to have your perspective shifted.

Top Ad Creative Styles to Test for 2025

From authentic organic shots to trending TikTok-inspired memes, these five ad creative styles can help brands boost engagement and scale on Meta Ads in the coming year.

Scaling DTC Brands with AppLovin: A Mobile Ads Success Guide

Discover how DTC brands use AppLovin's creative-first mobile ad network to scale, with insights on targeting, storytelling strategies, and measuring customer acquisition effectively.

Alouette Rebrands for Approachability and Holiday Appeal

Celebrating its 50th anniversary, Alouette unveils a refreshed logo, bolder fonts, and sensory-focused packaging to make its cheese more inviting and accessible for holiday shoppers and beyond.

Gen Z Slang Takes Over GIPHY and Fresh Marketing Insights

GIPHY reports a rise in Gen Z slang like “ijbol” and “aura” in GIF searches, while millennial terms fade; today’s newsletter covers packaging revamps, ad strategies, and post-Christmas email ideas.

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What’s Trending, Events, and Fresh DTC Favorites

Explore the rising popularity of Atomic Habits, exclusive founder events, and innovative brands redefining their industries as we head into 2025.

Mastering Email Marketing: Retention Strategies for DTC Brands

Discover actionable tips on email engagement, high-performing subject lines, and dynamic layouts to optimize your retention strategy and boost profitability.

Catch Up on the Best DTC Podcast Episodes of 2024

Revisit this year’s top DTC podcast episodes featuring insights on authentic marketing, brand storytelling, omnichannel strategies, and more from industry experts.

Wrapping Up 2024 With DTC Highlights and Insights

Celebrate the year with top DTC podcast episodes, expert tips on email marketing and Meta Ads, and a trending self-help book perfect for the new year.

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ChatGPT Expands Access With Phone and WhatsApp Integration

OpenAI’s ChatGPT is now accessible via toll-free numbers and WhatsApp, enabling seamless voice or text interactions without needing an account.

Building a Mission-Led Brand: Insights from Better Basics

Learn how Better Basics thrives with sustainability, community-driven growth, and authentic storytelling, plus their plans to scale with a drop model in 2025.

Ads That Captured Hearts and Nostalgia in 2024

From Walmart’s Gilmore Girls holiday throwback to Liquid Death’s outrageous stunts, explore how brands used nostalgia and bold creativity to connect with audiences this year.

Wrapping Up the Year With Top Ad Campaigns and Holiday Insights

Celebrate the season with standout ad campaigns, a spotlight on Better Basics' eco-conscious growth, and tips for using ChatGPT at your holiday party.

Google’s Holiday Trends Reveal BFCM Opportunities

Explore key insights from Google's Black Friday and Cyber Monday data, including ecommerce growth, top categories, and strategies to capture late-stage shoppers on PMAX and YouTube.

TikTok's Supreme Court Appeal and Holiday Marketing Insights

TikTok's fight against its January 2025 ban heads to the Supreme Court, plus viral ad campaigns, holiday sales strategies, and productivity tips for 2025 in today’s DTC.