Prepare to have your perspective shifted.

Quick Hits: Snapchat’s Power Users, Tariff Fallout, and Skechers’ $9B Buyout

Today’s DTC rundown covers Snapchat’s shopper audience, Wyze’s $250K tariff bill, the Skechers acquisition, and key upcoming micro-holidays.

How Pins & Aces Scaled to $25M With Limited Drops and Smart Expansion

On the DTC Podcast, Nicklaus Mertz shares how Pins & Aces grew through viral products, live selling, and strategic acquisitions—all without outside funding.

Threads Hits 350M Users, Closes Gap With X

Meta reports Threads now has 350M monthly users and growing engagement, narrowing the distance with rival platform X.

Port Slowdown and Tariffs Hit Wedding Industry Hard

Traffic at the U.S.’s busiest port drops sharply, while rising tariffs on China drive up wedding dress costs by 170%, straining bridal retailers.

Boost ROI with Smarter Segmentation Using RFM Analysis

Yotpo’s latest playbook shows how Recency, Frequency, and Monetary data can drive targeted, revenue-boosting customer engagement.

Fly By Jing’s Packaging Refresh Optimizes Shelf Appeal for Mass Retail

With clearer visuals, ingredient windows, and taste-focused copy, Fly By Jing’s new packaging is designed to stand out and convert in seconds.

Insense’s Secret to Scaling Your Influencer Affiliate Program

With 68,500+ creators and built-in seeding tools, Insense helps brands match with top influencers and turn content into affiliate conversions.

Retail Wins, Tariff Costs, and DTC Growth Stories in Today’s Roundup

Today’s DTC highlights Fly By Jing’s shelf-ready rebrand, Pins & Aces’ $25M self-funded journey, slowing port traffic, and Wyze’s eye-opening tariff bills.

Labubu Mania: Toy Frenzy Hits New High as Adults Drive Global Demand

Pop Mart’s quirky forest elf toy Labubu reaches peak search interest, fueled by adult collectors seeking nostalgia and comfort amid global trade tensions.

Six Common Meta Ad Mistakes That Stop DTC Brands From Scaling

In this DTC Podcast episode, Aves breaks down why brands struggle with Meta ads—highlighting issues like weak creative strategy and ignored founder stories.

Trump Signals Another TikTok Extension Amid Sale Talks

President Trump plans to delay TikTok’s ban deadline until a U.S. ownership deal is reached, citing the app’s role in his 2024 campaign success.

Trump Talks Tariff Relief, Temu Shifts Strategy as De Minimis Ends

Trump hints at future tariff reductions with China, while Temu adapts to new import rules by shifting to a U.S.-based fulfillment model.

Kulani Kinis’ SMS Growth Hack Revealed in Klaviyo Webinar

Learn how Kulani Kinis gained 250+ SMS subscribers in four days at Klaviyo’s May 13 webinar on list-building strategies.

Lomi’s Smart Cross-Promotion Tactics Drive Growth for Both Brands

By offering Pela Case incentives across key touchpoints, Lomi increases conversions, grows email lists, and lowers CAC through shared brand values.

Grow Your List With Klaviyo’s Proven Strategies Webinar

Join Klaviyo’s May 13 webinar to learn how brands like Kulani Kinis turn social followers into subscribers with powerful email and SMS tactics.

Cross-Promos, Ad Pitfalls, and Tariff Fallout Dominate Today’s DTC

Explore Lomi and Pela’s sales strategy, common ad account missteps, reactions to tariff changes, and a surge in toy-related search interest.