Prepare to have your perspective shifted.

AI Shopping, Tariff Trouble, and Temu’s New Fees: What’s Trending in DTC

Today’s DTC covers ChatGPT’s shopping tool, AI search optimization, a Q4 tariff warning, and user backlash over Temu’s import charges.

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Plufl Pauses Growth After $10M Tariff Blow

Plufl co-founder reveals how economic uncertainty and tariffs halted retail expansion, resulting in major losses.

How Frye Scales Retention With Email and Striking Visuals

Frye leverages hero imagery, brand consistency, and seasonal content to boost email retention and drive revenue.

Daily Tariff Tracker: Amazon Walks Back, Trump Targets Autos, Temu Adds Fees

Amazon scraps plans to show tariff costs, Trump signs an auto tariff relief order, and Temu’s new import fees stir customer backlash.

How Top DTC Brands Are Slashing CAC with SARAL

Obvi, Solawave, and Homecourt use SARAL to streamline influencer marketing and cut customer acquisition costs.

How Grüns Boosts Basket Size and Protects Margins

With smart upsells, cashback over discounts, and seamless subscriptions, Grüns scales revenue while keeping margins strong.

The Smartest Tariff Strategy? Retention Over Acquisition

New data shows returning customers drive more revenue despite fewer orders—making high-value retention a key tactic for tariff-era growth.

How Walmart Marketplace Propelled a Startup to Global Success

NexGrill scaled from startup to global brand in two years by leveraging Walmart Marketplace’s fee-free model and omnichannel reach.

Inside Shein’s $30B Empire: AI, Micro-Influencers, and On-Demand Fashion

Shein’s Global Head of Strategy reveals how AI, micro-influencers, and agile manufacturing drive the brand’s fast fashion dominance.

OpenAI, Perplexity, and Yahoo Eye Google Chrome Amid Sale Speculation

Major tech players express interest in acquiring Chrome, seeing its user base as a gateway to massive product reach.

Daily Tariff Update: IBM’s Big Bet, Trump’s Trade Tease, and DHL’s Comeback

IBM plans a $150B U.S. investment, Trump hints at undisclosed trade deals, and DHL resumes high-value shipments after customs adjustments.

Consumers Demand Clarity on ‘Made In’ Claims Amid Viral Supply Chain Revelations

As viral TikToks expose luxury manufacturing secrets, brands face scrutiny and potential fines for misleading “Made in America” claims.

AI, Tariffs, and "Made in America" Myths: What’s Buzzing in DTC

Today’s DTC dives into misleading origin claims, Shein’s AI-powered empire, top trade news, and Khloé Kardashian’s new protein snacks.

Buy Now, Pay Later Isn’t Optional Anymore—It’s Essential

With BNPL usage soaring and driving major conversion gains, DTC brands risk losing customers if they don’t offer flexible payments.

Boost Email Capture, New Retail Opportunities, and Fresh Data Insights for Q3

This update shares a checkout A/B test to grow your list, a free NYC shelf space opportunity, key upcoming events, and major news on tariffs and retail shifts.