Prepare to have your perspective shifted.

LOL-Worthy April Fool’s Brand Pranks That Nailed the Vibe

From fake name changes to spider-attracting body butter, these clever campaigns show how humor can drive social engagement.

How to Find Top Influencer Affiliates Without the Guesswork

Insense simplifies influencer recruiting through product seeding and vetted creators—so you can build a high-performing affiliate program fast.

Inside Today’s DTC: Brand Pranks, Post-Click Wins, and April Fool’s Launches

From hilarious marketing stunts to smart CAC strategies and surprising product origins—this issue has it all.

Quick Hits: CTV Ads, Instagram Updates, and the Power of Negative Social Proof

From Roku’s CTV push to new Instagram features and regret-driven messaging—here’s what’s trending in digital marketing now.

Capture vs. Convert: A Creative Breakdown of Meta Ads

Pilothouse analyzes AG1 and FODZYME ads to show how balancing attention-grabbing and conversion-focused content drives long-term Meta ad success.

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How to Use Amazon Rufus to Optimize Your Listings

Amazon’s AI assistant, Rufus, influences purchase decisions—learn how to craft listings that answer shopper questions and boost visibility.

Expand Into CTV Advertising With Roku Ads Manager

Roku Ads Manager makes it easy to launch high-performing CTV campaigns with custom audiences, interactive ads, and Shopify integration.

Inside Today’s DTC: AI Listing Hacks, Meta Ad Analysis, and Regret-Driven Marketing

Explore how Amazon Rufus enhances listings, see what makes Meta ads effective, and learn how regret motivates consumer action.

Roku Ads Manager Brings Performance Marketing to TV

Roku’s Ads Manager empowers marketers to drive conversions with interactive CTV ads, Shopify integration, and smart campaign optimization tools.

Today’s DTC: Email Branding Tips, MìLà’s Tech Stack, and Audience Retargeting

Learn how to use email for brand building, explore MìLà’s scaling strategy, and discover easy ways to combat audience fatigue through smart retargeting.

Search Surge: “Economic Blackout” Trend Signals Shift in Consumer Spending

Consumers are protesting corporate giants through planned blackout days, boosting support for local businesses throughout the year.

Plan Ahead: Key Dates and Tips for a Strong Q2 Campaign

Get ahead on Q2 with strategic campaign ideas for Easter, Mother’s Day, Memorial Day, and more—plus early prep for July 4th.

DALL·E 4 Delivers More Realistic and Accurate AI-Generated Images

OpenAI’s latest update enhances image quality and editing, making it easier for marketers to create custom visuals without stock photos.

Why WhatsApp Should Be Your Next Marketing Channel

With 2.5 billion users and sky-high engagement rates, WhatsApp is a powerful yet underused tool for boosting conversions.

Four Smart Ways to Use GIFs in Your Email Marketing

GIFs can boost engagement and storytelling—here’s how to use them effectively for showcasing products, steps, and collections.