Prepare to have your perspective shifted.

What’s AI’s Role in Ecommerce? Balancing Human Insight with AI to Enhance the Online Shopping Experience

Explore how to balance human intuition with AI in ecommerce to create a more engaging online shopping experience, with tips on using AI effectively.

Meta Removes Detailed Targeting Exclusions: Ads Are Performing Better Without Them

Meta has removed detailed targeting exclusions from ad campaigns after finding that ads perform better without them.

OpenAI Puts AI Chatbot Rumors to Rest, Focusing Instead on API and Developer Service Updates for DevDay This Fall.

Despite speculation, OpenAI will not launch a new AI chatbot at DevDay this Fall, opting to focus on API and developer service updates instead.

Biggest UGC and Creator Content Lessons: Embracing Creativity and Staying Open-Minded

Paige Mueller from Solawave shares insights on the power of UGC and influencer marketing, emphasizing the importance of creativity, open-mindedness, and embracing unexpected content.

Paige Said It Best: Get Top Influencers Before Your Competitors Do with minisocial’s Fully Managed Campaigns

Paige Mueller emphasizes the importance of securing top influencers early, and how minisocial helps brands like Solawave manage successful, high-converting campaigns.

Biggest UGC and Creator Content Lessons from Solawave’s Paige Mueller

Paige Mueller from Solawave shares her key lessons on managing UGC and creator content, emphasizing the importance of simplicity and early influencer outreach for BFCM success.

This Partnership Fueled Solawave’s BFCM 2023 Success: How minisocial Helped Drive Results with Micro-Influencers and Licensed Content

Solawave partnered with minisocial to leverage 200 micro-influencers and licensed content, playing a key role in their Black Friday 2023 success.

DTC Summer Series: Creative Insights from Solawave’s Paige Mueller on Influencers, UGC, and GPT 5 Delays

Paige Mueller from Solawave shares tips on leveraging influencers, turning wacky UGC into top-performing ads, and updates on the delay of GPT-5.

Apple’s iOS 18 Update: Agencies and Brands Must Prepare for AI-Generated Email Summaries

Apple’s iOS 18 update introduces AI-generated email summaries, making it crucial for agencies and brands to preview test their emails for optimal presentation.

Three Brands Following Liquid Death's Disruptive Packaging Playbook

Three brands have drawn inspiration from Liquid Death's bold packaging and marketing tactics to stand out in the canned water industry.

Stop Cash Flow Issues: How Finaloop Helps DTC and Retail Brands Gain Financial Clarity and Optimize Profitability

DTC and retail brands struggle with cash flow clarity, but Finaloop’s ecommerce accounting software helps optimize profitability by providing accurate financial insights.

Google Faces Antitrust Trouble: Judge Rules Search Monopoly Violates US Law

A federal judge ruled that Google violated US antitrust law by maintaining its search monopoly through exclusive contracts, allowing it to charge high ad prices.

Using the Rule of 3 in persuasive copywriting makes your message more memorable and enjoyable to read.

The Rule of 3 in copywriting enhances memorability and readability, making your persuasive messages more effective.

Mastering Google Ads: Boost Your Quality Score with Expert Tips from Pilothouse's Dougie

Learn how to optimize your Google Ads campaigns by improving Quality Score, using a tiered campaign approach, and strategically implementing negative keywords.

Frustrated by Testing New Channels? Poplar Makes Direct Mail Easy and Affordable for Marketers

Marketers often feel frustrated when testing new channels, but Poplar simplifies direct mail campaigns with low costs and no minimums, making it easy to test and scale.

Whiny Baby Wins Gen Z: How Innovative Packaging and Experience-Driven Design Propel This Wine Brand to Success

Whiny Baby, a wine brand targeting Gen Z, uses innovative packaging to emphasize shared experiences, helping the brand grow quickly in both retail and online markets.