Prepare to have your perspective shifted.

Pilothouse’s Scalable YouTube Strategy: Segmenting for Top-Funnel Impact

Dougie and Adam from Pilothouse reveal how structuring YouTube campaigns by funnel stages—paired with tailored creative—drives more efficient, high-impact growth.

How VRG Girl Used Instant to Boost Revenue by 40% and Achieve 25x ROI

Australian brand VRG Girl grew revenue from site abandonment flows by 40% and implemented 29,687 Klaviyo triggers to drive efficiency and conversions with Instant.

Trump Delays EU Tariffs Amid Ongoing Negotiations

Following talks with Ursula von der Leyen, Trump has agreed to delay the 50% EU tariff to allow more time for a trade deal by July 9.

Unlock Exclusive Engagement With Instagram’s New Lockable Reels Feature

Instagram’s new feature lets brands gate Reels content behind a secret code, driving follower engagement and boosting growth across email, site traffic, and social channels.

Instant’s Guaranteed 4x ROI: Turn Lost Shoppers Into Loyal Customers

Brands like ThirdLove and The Oodie use Instant to recover revenue from anonymous visitors—with a guaranteed 4x ROI and limited-time 50% discount.

Boost Instagram Engagement, Master YouTube Ads, and EU Tariff Pause Update

Today’s DTC features Instagram’s new lockable Reels tactic, strategies for long-term YouTube ad success, a pause on EU tariffs, and a viral food trend.

Ayoh!’s Condiment Phone Case, TikTok Wins, and Major M&A Moves

In today’s DTC, see how Molly Baz’s Ayoh! brings humor with a condiment phone case, plus learn from TikTok success stories and big M&A deals.

Fixing Performance Ruts: Tips to Improve Clicks, Conversions, and AOV

Pilothouse shares tactics to combat rising click costs, falling conversion rates, and declining AOV with creative testing, site optimization, and strategic upsells.

Talkable’s Secrets to Lower CAC With Referral Loops and Wallet-Based Sharing

Jeremy Foreshew shares how Talkable’s platform boosts customer acquisition and conversion through smart referral programs and digital wallet sharing.

Maximize Summer Sales With Walmart Marketplace’s New-Seller Savings

Take advantage of Walmart’s seasonal surge and save up to $75,000 with New-Seller Savings—just in time for peak summer shopping.

Trump Threatens EU and Apple With New Tariffs Amid Trade Tensions

President Trump warns the EU of a 50% tariff and Apple of a 25% levy on foreign-made iPhones, escalating trade disputes.

Shopify Rolls Out 150+ Summer Updates With AI-Powered Store Builder

Shopify’s Summer Editions introduce Horizon, an AI Store Builder, smarter shopping agents, and new Shop App features to boost visibility and drive sales.

Last Chance to Join Motion’s AI-Powered Make Ads That Convert Series

Don’t miss Motion’s live masterclass event starting tomorrow—learn from AI experts, workshop ads, and access cutting-edge tools to supercharge your strategy.

Shopify’s AI Update, Meta Ad Fixes, and EU Tariff Threats

Today’s DTC dives into Shopify’s 150+ updates, Meta ad performance tips, how to drive referrals, the latest tariff threats, and a playful new mayo product.

Matcha Craze Hits New High

TikTok matcha influencers are driving global demand, causing a spike in searches and concerns about a matcha shortage.

Google’s AI Shopping Tools, Chupa Chups’ Psychology Hacks, and Tariff Lawsuits

Today’s DTC highlights Google’s AI search updates, conversion tactics from Chupa Chups, 12 U.S. states challenging tariffs, and stylish smart shades.