Prepare to have your perspective shifted.

e.l.f. Cosmetics Extends Roblox Partnership with Virtual Shopping Experience to Engage Gen Alpha

e.l.f. Cosmetics expands its partnership with Roblox, launching a virtual shopping experience to engage Gen Alpha and tap into the gaming market.

Switch Up Your CTAs for Better Conversions and Fresh Results

Refreshing your call to actions can boost conversions, so try different approaches if your current CTAs aren't effective.

Meta Rolls Out GA4 Integration for Improved Attribution and Campaign Performance

Meta begins rolling out GA4 integration, boosting attribution accuracy and campaign performance through enhanced data optimization.

Lock in Your Holiday Email and SMS Strategy with Klaviyo's Data-Driven Guide

Klaviyo analyzes 143K brands to provide data-backed best practices and a checklist for optimizing your email and SMS strategy before the holiday season.

DEUX Teams Up with Deuxmoi for a Limited-Edition Cookie Dough Flavor and Gossip-Fueled Experience

DEUX collaborates with gossip site Deuxmoi on a limited-edition cookie dough flavor, complete with blind items for a unique and engaging experience.

Unlock Ezra Firestone's Winning BFCM Strategies: Email and SMS Tactics for 2024 Success

Ezra Firestone shares his proven email and SMS tactics for a successful BFCM season in a Klaviyo webinar.

Genie in a TikTok: New AI Chatbot Set to Revolutionize Content Recommendations

TikTok is developing a new AI chatbot named Genie to provide personalized content recommendations and video optimization tips.

Graza Turns Negative Feedback into Viral TikTok Fun: Watch How They Responded to Chip Bag Complaints

When customers complained about difficult-to-open chip bags, Graza responded with a humorous TikTok video showcasing creative ways to open them, turning negative feedback into a viral moment.

Why Lofi Content Is Dominating DTC Ads

Lofi content is gaining popularity because it feels authentic and relatable, making it more effective in ads. Big brands like Nike and Zara are using this approach to create a native, organic feel that resonates with audiences and drives higher engagement.

Skinny Mixes Marks 15th Anniversary with a Fresh Packaging Update

Skinny Mixes celebrated its 15th anniversary with a packaging refresh, featuring a modernized design, updated fonts, and cleaner labels, all aimed at appealing to a younger TikTok audience while retaining key brand elements.

Use This Checklist to Supercharge Your Email and SMS Strategy Like Top Brands

Klaviyo analyzed 143,000 brands to reveal data-backed best practices for growing your email and SMS channels. Access their interactive report for actionable insights, including campaign strategies, segmentation tips, and SMS guidelines.

Celebrate with Us: 600 Editions of DTC and a Push for More Podcast Listeners!

DTC has reached 600 editions! We're aiming to double our podcast listenership in the next 30 days. Join us by following the DTC Podcast and stay tuned for updates on our progress.

Check Out Sherry’s DTC Podcast Episode: Learn How She Launched a Clean Deodorant Brand and Leveraged Micro-Influencers for Social Buzz

Listen to Sherry Jhawar's DTC Podcast episode, where she discusses launching her clean deodorant brand and using micro-influencers to generate social buzz.

Biggest Lessons from 15+ Years in Consumer Startups: Part Two

In part two, Sherry Jhawar emphasizes the importance of hiring experts in key functions early on and making decisions that align with your vision, rather than following external pressures or expectations.

Unlock Your Brand's Potential at the C-Suite Mastermind in September

The DTC C-Suite Mastermind on September 18-19 in Victoria, BC, offers a unique opportunity for DTC brand founders, executives, and team leads to learn, network, and workshop with industry leaders, helping propel their brands to the next level.

Biggest Lessons from 15+ Years in Consumer Startups: Insights from Sherry Jhawar

Sherry Jhawar shares her top learnings from over 15 years in the consumer startup space, including the importance of not getting too fixated on competition, staying true to your own vision, and recognizing the need to delegate tasks as a founder.