Prepare to have your perspective shifted.

Why Earth Rated’s Packaging Overhaul Is a Game-Changer

Earth Rated revamped its dog poop bag packaging with a bolder font, a bright solid color, and a new logo featuring a dog silhouette, making the product more recognizable and appealing to consumers.

How To Nail Your Rebrand on Paid Social: Four Tips from Pilothouse

Pilothouse shares four key tips for successfully transitioning your brand on paid social, emphasizing flexibility, patience, maintaining the same pixel, and focusing on evergreen ads.

Unlock Growth Insights from Top DTC Operators at C-Suite Mastermind in September

After studying nearly 500 successful DTC brands, it's clear that community-building with other operators is crucial for growth. Join C-Suite Mastermind this September to learn from Apex Operators of top brands.

Avoid Apple's 30% Fee When Promoting Social Ads from iPhones—Find Out How

Apple now applies a 30% service fee for promoting Facebook and Instagram posts via iPhones or iPads due to in-app payment rules, impacting advertisers worldwide.

Share Your Product’s Journey: Engage Customers by Telling the Story Behind Its Creation and Challenges.

When running low on content ideas, consider sharing your product’s story, including the challenges and inspiration behind its development, to captivate and engage customers.

How Pilothouse Doubled Click-Attributed Sales with Strategic Meta Ad Optimization

Pilothouse's Meta team doubled click-attributed sales for a U.S. DTC brand by optimizing campaigns for conversions, standardizing attribution settings, and testing strong promotional offers.

Four Ways to Ride the Prime Day Wave and Boost Your Ecommerce Sales

As Prime Day approaches, ecommerce brands can boost sales by running their own promotions, adjusting pricing strategies, fostering customer loyalty, and planning ahead to compete with the July sales frenzy.

How Pilothouse Boosted Email Revenue by 145% Without Spending a Dime

Pilothouse revitalized a wellness brand's email strategy, leading to a 145% revenue increase without additional spending by focusing on list health, segmentation, and template redesign.

"Make Your Independence Day a Boom with These Brand-Building Strategies"

"Celebrate Independence Day with strategies to boost July sales, scale your brand, and craft compelling product origin stories."

Small Details That Enhance Customer Experience

This section highlights how Epic Gardening's animated cart icon enhances customer experience. It also covers Amazon's AI-powered ads with lower CPAs, Google's removal of incorrect AI Overview answers, Walmart's gamified marketplace, and e.l.f. Cosmetics' online sales growth driven by their loyalty program.

Leveraging Media Coverage in Your Ads: A Social Media Strategy

Using media coverage in your ads is an effective way to capture mid-funnel customers. Highlights include Postscript's method to improve subscriber acquisition, Microsoft's new AI-powered PCs, OpenAI pausing the ‘Sky’ voice option, Real Simple's shoppable issue with Pinterest, and Glossier using negative Reddit comments for promotion.

💪The Email & SMS Checklist to Grow Like Top-Performing Brands

How to grow your brand through email and SMS

Google and Meta Allegedly Struck a ‘Secret Deal’ to Serve Instagram Ads to Teens on YouTube, Violating Google’s Own Advertising Rules

Google and Meta allegedly made a secret deal to serve Instagram ads to teens on YouTube, violating Google's own advertising rules and following recent antitrust law issues.

CrowdStrike Faces Backlash After IT Outage with Unsuccessful $10 Uber Eats Apology Vouchers

CrowdStrike offers $10 Uber Eats vouchers as an apology for the IT outage, but many report issues with the vouchers not working.

It's Prime Day Eve: Get Ready for Non-Stop Deals and Sales Success

With Prime Day just hours away, customers are gearing up for deals. Check out our Amazon Prime Survival Guide in Quick Hits to maximize your success.