Prepare to have your perspective shifted.

Unlocking TikTok's Back To School Trends: Key Shopping Periods and Strategies for 2024

TikTok recently revealed insights on back-to-school shopping trends for 2024, highlighting key shopping periods and strategies for brands to boost their visibility and sales.

Unlock the Power of Your Data: Build Lasting Customer Relationships with Segments Analytics

Segments Analytics helps you transform data into actionable insights, enabling personalized email and SMS campaigns that drive customer retention, increase repeat purchases, and maximize lifetime value.

Get Ahead of Back To School: TikTok's New Report Reveals July as Prime Shopping Time for Parents

TikTok’s Back To School report reveals that many parents start their shopping in July, making it crucial to launch your campaigns early to capture this key shopping period.

Google Search Console Glitch Leaves Users in the Dark for 83 Hours

Last week, Google Search Console experienced a glitch, causing a 83-hour delay in updates. Google is working on a fix, but it may take a few days for site owners to see accurate recent data.

Mastering Branded Search: Strategies to Maximize Your Google Ads ROI

Pilothouse's Google Team Lead, Dougie, discusses the do's and don'ts of branded search on the DTC podcast, covering incrementality, segmentation, and effective bidding techniques to optimize your Google Ads strategy.

Double Your Sales: How This Brand Did It with Pilothouse’s Pilot Program

A service-based brand doubled its sales and increased its average order value by over $30 after joining Pilothouse’s Pilot Program, which revamped their campaigns and creative approach.

How Studs’ Earscape Concept Boosted Traffic and AOV by Setting the Trend

Studs increased site traffic and average order value (AOV) by creating the "earscape" trend, which involved personalized earring stacking. They dominated search results by trademarking the term and producing targeted content, leading customers through the funnel from discovery to purchase.

Not All Content Is Created Equal: Find Creators Who Truly Love Your Product with minisocial

If your content lacks authenticity, your customers can tell. minisocial pairs your brand with quality creators who genuinely love your products, ensuring content that truly resonates with your audience.

TikTok Shop Launches ‘Deals For You Days’ to Compete with Prime Day in the July Sales Battle

TikTok Shop kicks off its ‘Deals For You Days’ event, offering discounts on trending products and exclusive deals from brands like L’Oreal and Zwilling, as it competes with Amazon's Prime Day.

Start Your Day with Positivity: Good Vibes Only!

Starting your day with a positive mindset can have a powerful impact on your overall well-being and productivity.

How DTC Brands Are Scaling Word of Mouth and Driving Virality with Social Snowball

On this week's DTC Podcast, Social Snowball's Noah Tucker discusses how DTC brands are scaling word-of-mouth marketing and building effective affiliate programs to drive revenue and virality.

Four New GA4 Updates to Boost Your Cross-Channel Campaigns

Google announced four major updates to GA4, including the integration of third-party data sources, a new cross-channel budgeting feature, AI-powered insights, and support for cookieless measurement ahead of the 2025 third-party cookie phase-out.

Avoid This Costly Influencer Mistake and Start Building a Team of Niche Influencers Instead

Many brands are overspending on influencers with broad appeal. Instead, focus on building a team of niche influencers who align with your brand, using SARAL to find the perfect match on Instagram, TikTok, and YouTube.

Why You Should Start Q4 Creative Planning Now to Maximize Returns

With ad costs expected to rise in Q4 due to increased competition and the U.S. election, it’s crucial to introduce Q4 creatives during Q3 to optimize performance and scale at a lower cost.

Amazon Faces Growing Competition as Shein and Temu Gain Ground, Prompting New Discount Section Initiative

DHL’s global survey of 12,000 shoppers revealed that while 51% prefer Amazon, Shein and Temu are rapidly gaining popularity. In response, Amazon is launching a discount section with direct shipping from China.

Boost Ad Engagement by Closing Open Loops in Your Video Scripts

To keep viewers watching your ads until the end, try using the psychological tactic of creating and closing open loops, which hooks viewers early and promises a payoff at the conclusion.