Prepare to have your perspective shifted.

How Well Do You Know Gen Z? Guess Their Favorite Platform

Test your knowledge on Gen Z’s favorite social media platform and find the answer in the quick hits section.

The Marginal ROAS Revolution: Rethinking Attribution with SegmentStream’s Constantine Yurevich

Learn why average ROAS is misleading, how to use marginal ROAS, and how Meta’s algorithm really works in this insightful DTC Podcast episode with Constantine Yurevich.

Tariff Updates: Confusion, Recession Fears, and Global Trade Tensions

Last week’s tariff news included mixed signals from the White House, WTO warnings, a new Chinese trade envoy, lawsuits over Trump-era tariffs, and delayed auto and electronics tariffs.

How Dixxon Flannel Tripled ROI and Saved 260 Hours with Triple Whale’s AI

Dixxon Flannel used Triple Whale’s Moby Agents to streamline creative analysis, boost attribution accuracy, and generate $500K in additional revenue in just three months.

Amazon Updates Coupon Fees: What Sellers Need to Know

Amazon is shifting from a flat $0.60 per redemption fee to a $5 setup fee plus 2.5% of coupon sales, impacting sellers differently based on product price.

Health & Beauty Ad Spend Rises as Efficiency Falls, Triple Whale Report Shows

Triple Whale's analysis of $2.42B in 2024 ad spend reveals rising costs, declining ROAS, and the growing importance of retention for Health & Beauty brands.

Nike Scrambles After Vietnam Tariffs, and Shein & Temu Hike U.S. Prices

Nike faces delays and stock drops due to new Vietnam tariffs, while Chinese giants Temu and Shein prep for U.S. price increases amid trade fallout.

How Pilothouse Boosted Octopied Mind’s Email Revenue by 87%

Pilothouse revamped email flows, optimized creative, and deployed reengagement tactics—leading to huge gains in revenue, retention, and subscribers.

Human-First Branding Tactics for Turbulent Times

Pilothouse shares how brands can stay relevant and build loyalty by leading with empathy, consistency, and creativity during volatile moments.

Compound Your TikTok Conversions With UGC and Verified Reviews

Join REVIEWS.io and TikTok on April 23 to learn how social proof strategies turn views into real, repeat customers—and boost your TikTok Shop performance.

Branding in Chaos, Nike’s Tariff Struggles, and Today’s Trade Update

This edition covers how to strengthen branding during instability, Nike’s delayed rebound due to tariffs, and the latest global trade developments.

Temu and Shein Hike Prices, Trump’s Tariff Revenue Claims Debunked

As the de minimis loophole closes, Chinese retailers Temu and Shein announce price increases, while Trump’s tariff revenue boasts face scrutiny.

Smarter Ad Spend, Rising Tariffs, and Trump’s Surprise Reversal

Explore why now might be the moment to scale ads, plus catch the latest on U.S.-China trade tensions and Trump’s unexpected tariff twist.

Searches for Chinese Suppliers Spike After Viral Luxury Bag Revelations

As Chinese TikTok videos expose luxury markups, global searches for Chinese manufacturers surge—prompting consumers to rethink brand value and sourcing.

How to Integrate Retention and Acquisition for Cross-Channel Efficiency

On the TWBERP Podcast, Abby Kohler shares Pilothouse’s strategy for syncing Meta, email, and retention teams to lower CAC and scale smarter.

Unlock TikTok Sales: Convert Views to Checkouts With Reviews.io

Learn how top brands turn TikTok traffic into sales using verified reviews and UGC—join the free REVIEWS.io webinar with TikTok on April 23. 2/2