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10 Omnichannel Tactics To Make Your BFCM Campaigns Unmissable

Klaviyo shares 10 proven omnichannel tactics to boost your BFCM campaigns and ensure your messages get noticed in crowded inboxes.

TikTok Shops: How Major Brands Like Coca-Cola and PacSun Are Dominating the Ecommerce Landscape

TikTok Shops, launched just a year ago, has quickly become a key player in ecommerce, with big brands like Coca-Cola and PacSun using it to connect with younger consumers and boost sales.

Split Screen Matching Videos Are Trending: Show Off Your Products with Engaging Short-Form Content

Split screen matching videos are trending, allowing brands to showcase multiple product features simultaneously in short-form content to engage audiences effectively.

Survey: Help Us Improve Your Creative Strategy and Win a $250 Amazon Gift Card

Share your thoughts on your creative strategy, challenges, and satisfaction in our survey for a chance to win a $250 Amazon gift card.

Embracing a Culture of Content: Scaling Modern Brand Building for Success

Oren Schauble discusses the importance of scaling content creation, embracing modern brand building, and how companies can adapt to the fast-paced world of digital marketing.

Oren Schauble on the Culture of Content and Modern Brand Building in This Week’s DTC Summer Series Takeover

Oren Schauble shares insights on content culture and modern brand building, along with the latest trends like split screen matching videos for short-form content.

In the Social Sphere Love Island USA's Kordell Beckham Becomes the Face of Cheez-It’s Spicy White Cheddar

Love Island USA's Kordell Beckham turned a viral joke into reality by becoming the face of Cheez-It’s new Spicy White Cheddar product, showcasing a timely and authentic brand partnership.

How BelliWelli Scales Their Supplement Brand With These Shopify Apps

BelliWelli, a gut health supplement brand, boosts its revenue to $362K monthly by using Shopify apps like Skio Subscriptions, KNO Post Purchase Surveys, and Disco Post Purchase Ad Network to increase AOV and enhance the customer experience.

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Five Important Tips When Rebranding How to Evolve Your Brand Without Disrupting Online Performance

This section provides five key tips for rebranding in the DTC space, emphasizing gradual changes, post-click split testing, and avoiding rebranding during Q4 to prevent disruptions in online performance.

Psst… Ready to Take On The World? Global Selling Has Never Been Easier or More Profitable

Passport Global helps brands expand internationally by offering storefront localization, accurate duty and tax calculations, reliable global shipping, and expert compliance management, leading to a 43% increase in GMV quarter-over-quarter.

Ecommerce Sales Continue to Outpace Brick-and-Mortar Retail Growing 6.6% Year-Over-Year

Ecommerce sales surged 6.6% in Q2 2024, reaching $282 billion, while brick-and-mortar stores saw just a 1% increase, with growth remaining flat since 2022.

Search Surge Demure Takes Over Social Media as a New Fall Trend Emerges

The word "demure" is trending on social media thanks to a viral TikTok, with brands encouraged to lean into modest fashion as consumers shift towards fall styles.

How To Develop Your Own Data-Backed Creative Strategy A Pilothouse Case Study

This podcast episode explores how data-driven creative testing helped the brand GrowOya optimize their ad strategy, highlighting the importance of identifying winning angles and using seasonal testing to prepare for major sales events like Black Friday.

Cut The Corporate Fluff Things Are About To Get Juicy at Retention Uncensored

Retention Uncensored is an upcoming un-conference in New York City where 100 top retention marketers will gather for unfiltered discussions and idea-sharing on September 25.

Beats By Dre’s Viral Ad Pits Kim K Against Jimmy Fallon in a Fake Rivalry

Beats by Dre's latest ad campaign features a humorous rivalry between Kim Kardashian and Jimmy Fallon, leveraging their massive social media followings and creative storytelling to generate buzz and engagement.