Prepare to have your perspective shifted.

DTC551 - Tips To Write A Strong Call To Action [DTC Archive]

We break down how a brand can create a strong call to action using specific words and phrases to get customers to click through plus examples.

DTC549 - Chamberlain Coffee Collab with 818 [DTC Archive]

We analyze why the Chamberlain Coffee and 818 Tequila collab makes sense and why the limited edition espresso martini kit sold out so quickly.

DTC550 - Three AANHPI DTC Brands To Watch [DTC Archive]

We look at three Asian owned businesses that are crushing it in the DTC space. Get to know the founders and ways to support these AANHPI brands.

DTC555 - Amazon’s Search Query Performance [DTC Archive]

We explain how to analyze Amazon’s search query performance report and why the metric brand share of impressions is so important to evaluate.

DTC552 - Jentle Salon Is A Hit With Gen Z [DTC Archive]

We analyze why Gentle Monster and Blackpink’s Jennie latest collaboration is a hit with Gen Z due to its emphasis on customization and cost savings.

DTC554 - Analyzing OLIPOP’s Landing Page [DTC Archive]

Learn how OLIPOP’s creative and interactive landing page helps bring in repeat traffic and creates buzz around their new Barbie-inspired flavor.

DTC553 - Instagram Launches New Stickers [DTC Archive]

Here’s how brands can take advantage of Instagram’s four new interactive stickers to create more customer engagement over Instagram Stories.

Smart Marketing: How VENROY Leveraged Rhode Pop-Up Traffic for Massive Exposure

VENROY capitalized on the high foot traffic from the Rhode pop-up in NYC by handing out branded water, leading to a spike in online searches and user-generated content on TikTok.

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Paka's Journey: From Digital Success to a Peruvian Retail Store!

In this podcast episode, Kris Cody, founder of Paka, discusses the brand’s growth from a digital native to opening its first retail store in Cusco, Peru, highlighting the challenges and rewards of going omnichannel.

How Much Should You Spend on Branded Keywords? Optimize Your Ad Budget!

Learn how to balance spending on branded keywords without overspending by experimenting with reduced budgets and monitoring GA4 organic revenue to maintain optimal performance.

DUDE Wipes Dominates: Growth Soars with Walmart Marketplace and Fulfillment Services

DUDE Wipes has grown significantly through Walmart Marketplace and Walmart Fulfillment Services, leveraging online sales insights and efficient shipping to expand both online and in stores nationwide.

Create Ads Directly from GA4: New Audience Segments Feature Unveiled

Advertisers can now use GA4 to view Audience Segments and leverage user data for remarketing or personalized ad targeting campaigns.

Internet Reacts to ChatGPT's Future PhD-Level Intelligence: Jokes and Concerns Abound

OpenAI predicts ChatGPT will reach PhD-level intelligence by 2026, sparking a mix of amazement and humor online, with users joking about the AI also experiencing depression and mental breakdowns.

Unlock AI Potential: Build Your Own Brand GPT with Pilothouse Experts!

In this podcast episode, Pilothouse experts Evan O'Gorman and Braydon Germain discuss how they use custom GPTs and AI tools to optimize workflows and enhance ad strategies.

Five Engaging Pop-Up CTA Alternatives to Grow Your Subscriber List

Discover five effective email pop-up call-to-actions to grow your subscriber list without offering discounts, including early access, giveaways, charitable contributions, personalized experiences, and gifts with purchase.