Prepare to have your perspective shifted.

DTC554 - Analyzing OLIPOP’s Landing Page [DTC Archive]

Learn how OLIPOP’s creative and interactive landing page helps bring in repeat traffic and creates buzz around their new Barbie-inspired flavor.

DTC553 - Instagram Launches New Stickers [DTC Archive]

Here’s how brands can take advantage of Instagram’s four new interactive stickers to create more customer engagement over Instagram Stories.

Smart Marketing: How VENROY Leveraged Rhode Pop-Up Traffic for Massive Exposure

VENROY capitalized on the high foot traffic from the Rhode pop-up in NYC by handing out branded water, leading to a spike in online searches and user-generated content on TikTok.

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Paka's Journey: From Digital Success to a Peruvian Retail Store!

In this podcast episode, Kris Cody, founder of Paka, discusses the brand’s growth from a digital native to opening its first retail store in Cusco, Peru, highlighting the challenges and rewards of going omnichannel.

How Much Should You Spend on Branded Keywords? Optimize Your Ad Budget!

Learn how to balance spending on branded keywords without overspending by experimenting with reduced budgets and monitoring GA4 organic revenue to maintain optimal performance.

DUDE Wipes Dominates: Growth Soars with Walmart Marketplace and Fulfillment Services

DUDE Wipes has grown significantly through Walmart Marketplace and Walmart Fulfillment Services, leveraging online sales insights and efficient shipping to expand both online and in stores nationwide.

Create Ads Directly from GA4: New Audience Segments Feature Unveiled

Advertisers can now use GA4 to view Audience Segments and leverage user data for remarketing or personalized ad targeting campaigns.

Internet Reacts to ChatGPT's Future PhD-Level Intelligence: Jokes and Concerns Abound

OpenAI predicts ChatGPT will reach PhD-level intelligence by 2026, sparking a mix of amazement and humor online, with users joking about the AI also experiencing depression and mental breakdowns.

Unlock AI Potential: Build Your Own Brand GPT with Pilothouse Experts!

In this podcast episode, Pilothouse experts Evan O'Gorman and Braydon Germain discuss how they use custom GPTs and AI tools to optimize workflows and enhance ad strategies.

Five Engaging Pop-Up CTA Alternatives to Grow Your Subscriber List

Discover five effective email pop-up call-to-actions to grow your subscriber list without offering discounts, including early access, giveaways, charitable contributions, personalized experiences, and gifts with purchase.

TikTok Battles U.S. Ban: What It Means for Advertisers and Alternatives

TikTok is fighting the U.S. ban in federal court, while advertisers prepare to shift to Facebook Reels and YouTube Shorts if the app is banned.

Mergers & Acquisitions: OpenAI Expands, Daydream and HeyGen AI Secure Major Funding

OpenAI acquires enterprise data startup Rockset, Daydream receives $50 million to build an AI search engine for ecommerce, and HeyGen AI raises $60 million to enhance video generation capabilities.

Five Irresistible Copy Hooks to Boost Your Next Campaign!

The Pilothouse Meta team shares five effective copy hooks to try in your next promo campaign, designed to grab attention and boost engagement.

Revamp Your SMS Strategy: Insights from Yotpo’s National SMS Waste Day!

Join Yotpo's National SMS Waste Day to learn from experts how to update your SMS strategies, featuring insights from the 2024 SMS Benchmark report and a success story from Princess Polly.

How Gen Z Redefined the Marketing Funnel: The New Rules of Engagement

Gen Z has transformed the marketing funnel into a nonlinear journey, influenced heavily by social media, in-person experiences, and strong brand communities.