Prepare to have your perspective shifted.

Mobile Shopping to Dominate This Holiday Season, Plus Key Trends to Watch

Adobe Analytics predicts that 53% of online holiday purchases will happen on mobile devices in 2024, with more trends set to shape this competitive season.

Key Questions to Consider Before Moving Your Brand into Retail, According to Tru Earth's Co-Founder

Ryan McKenzie of Tru Earth shares essential questions for brands to consider before expanding into retail to ensure a successful transition.

Fix These 3 Common Leaks Before Running Paid Ads to Maximize Conversions and Scale Effectively

Ensure your brand is ready for paid ads by fixing key leaks like product market fit, website performance, and content creation to boost conversions and scale efficiently.

How Crayola Stays on Top with Creative Marketing and Nostalgia-Fueled Strategies

Crayola maintains its top spot in the coloring market with a strong brand image, innovative products, strategic partnerships, and nostalgia-driven marketing.

Creative Tops the Priority List for DTC Brands Looking to Stand Out

As attention spans shrink, creative becomes crucial for DTC brands to capture interest and drive conversions. Share your creative challenges in our survey for a chance to win a $250 Amazon gift card.

Crayola Leverages Nostalgia by Trademarking Its Iconic Crayon Scent

Crayola trademarks its iconic crayon scent, tapping into nostalgia to strengthen its brand connection and maintain its top position in the art supplies market.

Pumpkin Spice Searches Spike Early as Brands Kick Off Fall Promotions

Pumpkin spice searches are surging early as brands like Starbucks and Oreo kick off their fall promotions ahead of schedule.

Creative Ad Ideas to Make a Splash for Your End-of-Summer Sale

Get inspired with creative ad ideas for end-of-summer sales, from IG Stories postcards to blurred visuals and website screen grabs.

How Popflex Grew BFCM Sales by 91% with Targeted Email and SMS Strategies

Popflex increased BFCM revenue by 91% year-over-year by optimizing their email and SMS strategy with targeted segmentation and FOMO messaging.

How DEUX's Comparison Chart Boosts Conversions by Simplifying Customer Choices

DEUX uses a clever competitor comparison chart to highlight its unique selling points, making it easier for first-time customers to choose their product.

Boost Your BFCM Success with Klaviyo’s Data-Driven Toolkit from 80K Brands

Klaviyo's new toolkit offers proven strategies from 80,000 top brands to help you optimize your BFCM planning with data-backed guidance and actionable steps.

Walmart Tries to Woo Shoppers with Free Whoppers and Burger King Discounts

Walmart offers free Whoppers and discounts at Burger King to attract more Walmart+ subscribers and compete with Amazon.

What's Happening in Social: Five Key Questions Before You Launch Your Ads

Before going live with your ads, ask these five crucial questions, and stay in the loop with the latest industry news and upcoming events.

How VKTRY Gear Drove 240% Growth by Mastering Niche Marketing in Sports

Learn how VKTRY Gear achieved 240% growth by refining its niche marketing strategies, leveraging authentic influencer partnerships, and evolving its messaging to resonate with a targeted audience.

How Top Brands Like Skims and Fashion Nova Stay Ahead with Data Insights from Particl

Discover how brands like Skims and Fashion Nova use Particl's ecommerce database to gain a competitive edge with data on sales, products, and pricing.

How Coachtopia Won Over Gen Z with Sustainability, Innovation, and Community

Coachtopia captures Gen Z’s attention with a strong sustainability message, innovative designs, community collaboration, and transparent tech.