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🌱 We Analyze Lomi’s Email Flows ‍

Pilothouse analyzed Lomi’s email flows and found that clearer offers, repeated value props, and timely follow-ups could significantly boost conversions for this mission-driven composting brand. With stronger subject lines, simplified messaging, and strategic social proof, Lomi can better educate customers and reduce friction in its email journey.

📦 Your Daily Tariff Check-In

The U.S. is weighing a sweeping “reciprocal tariff” plan that could impact imports from over 150 countries, with President Trump aiming to notify each with a single letter outlining their tariff rate. Meanwhile, Chinese exports to the U.S. surged in June ahead of the August tariff pause deadline, though declining freight rates suggest early signs of demand tapering.

🎧 Why CRO Is Really a Retention Channel in Disguise

CRO isn’t just about conversions—it’s a powerful retention strategy that boosts email performance, AOV, and lifetime value when aligned with buyer behavior. In this episode of TWBERP, Pilothouse experts reveal how optimizing landing pages, segmentation, and upsells can turn site traffic into long-term profit.

📦 Your Daily Tariff Check-In

The U.S. finalized a trade deal with Indonesia, lowering proposed tariffs to 19% in exchange for easing duties on American exports. Meanwhile, the EU is negotiating in Washington to avoid Trump’s looming 30% tariff threat, as Russia downplays the impact of his 100% secondary tariff ultimatum.