Become the smartest marketer in the room.

🎧 How Pilothouse Tests 30+ Creatives Weekly on Meta: A Practical Guide

Discover how Pilothouse tests 30+ Meta ads weekly using a smart mix of ABO and Advantage+ to uncover winners without blowing your budget. Learn expert strategies on budget allocation, creative testing, and how to balance Meta’s AI with human oversight—plus tips for Q4 planning and channel diversification.

📦 Your Daily Tariff Check-In

Stay up to date with the latest U.S.–China tariff news, including a new trade deal aimed at stabilizing economic relations. The June 30, 2025 update confirms rare earth exports from China and the rollback of U.S. restrictions—key developments for global trade and ecommerce brands.

💡 Five Ways To Leverage Prime Buzz In Your Paid Media

Maximize your ROAS with these 5 proven paid media strategies for Prime Day, from scheduling early campaigns to using Meta’s Advantage+ Shopping. Learn how to turn Prime Day traffic into long-term customers with fast-click optimization, UGC creative, and retargeting tactics.

📦 Your Daily Tariff Check-In

Tariff changes are driving up clothing prices in the U.S., with retailers like H&M adjusting their pricing strategies to stay competitive. As tariffs fluctuate, brands are responding with varied approaches—some using aggressive price hikes, others leaning into discounts to win over increasingly price-sensitive consumers.