January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)

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It's All Killer, No Filler, the DTC Podcast and today we're catching up with Taylor, Socials Technical Director for Pilothouse on the big trends and developments on Meta's Ad Platform, so far in 2023, Zuckerberg's so-called "Year of Efficiency"

You'll hear:

How to combine the Pilot Test with Advantage+ for 40% faster learnings!

On-Platform data appears to be getting more accurate

How to revive your results after you kill a campaign with too many changes

Work with Taylor and Pilothouse➝ https://pilothouse.co

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