In this episode of The World’s Best Email and Retention Podcast, Jordan Gordon sits down with Black Crow co-founder Shazad Khan to explore how AI could reshape the ecommerce website.
As ad creative, search queries, and retention messages become more personalized, most shoppers still land on the same static product or collection page. Black Crow Storefronts is built to carry the context of each ad through the full post-click experience, creating tailored landing pages, product flows, carts, and upsells for each audience and campaign.
Jordan and Shazad break down how AI storefronts work, where they fit into a brand’s marketing stack, and how creative teams, media buyers, and agencies may use them to improve conversion after the click.
What you’ll learn:
- How AI is changing the role of the ecommerce website
- Why every ad could eventually lead to a unique storefront
- How Black Crow builds dynamic experiences from landing page to checkout
- Why post-click relevance can improve conversion and ROAS
- Which brands are ready to use AI storefronts
- How Black Crow supports email list growth and abandonment recovery
- How AI could change the responsibilities of media buyers and creative teams
00:00 How to drive more revenue without increasing ad spend
02:50 What will an ecommerce website look like in 10 years?
04:47 The personalization gap after someone clicks an ad
10:06 Inside Black Crow Storefronts
12:30 How AI builds a unique storefront for every ad
17:48 Controlling which products and audiences AI prioritizes
23:08 How AI changes creative and media buying roles
30:24 Black Crow’s AI tools for email and retention
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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