This episode is sponsored by Klaviyo.
If your open rates have collapsed, your list is shrinking, or you're buried in the spam folder, this episode walks through exactly what to do. Jordan covers the 10 most important moves for recovering a damaged email account, from setting realistic expectations and rewarming your list to running email-only promotions and tracking the metrics that actually tell you if the program is healing.
Topics covered:
- How to diagnose whether you have a spam problem or a disengagement problem
- When to rewarm and how to do it without destroying what's left
- Why subject lines matter more than design when your account is pooched
- How to establish a safe send size and stick to it
- The stale repeat buyer metric and why it's the clearest signal of recovery
- Why list size is one of the most misleading metrics in email
- How to use SMS as a bridge while email recovers
00:00 Intro
02:25 What a pooched email account looks like
04:24 Fix 1: Set realistic expectations
05:49 Fix 2: Optimize your pop-up and list growth trend
08:16 Fix 3: Decide whether to rewarm
10:08 Fix 4: Establish your safe send size
13:19 Fix 5: Two campaigns per week
16:13 Fix 6: Subject lines over design
18:35 Fix 7: Clean up content and URLs
19:34 Fix 8: Run email-only promotions
21:26 Fix 9: Lean into SMS
23:14 Fix 10: Get your metrics in order
25:39 The stale repeat buyer metric
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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