If your store has hundreds — or thousands — of SKUs, your biggest problem isn't your product. It's discovery.
Jordan sits down with Julia Whatley, Senior Partner Manager at Rebuy, to break down how smart personalization turns an overwhelming catalog into a guided buying experience. From search-driven add-to-carts to post-purchase subscription upgrades, Julia walks through the full on-site journey and how brands are using Rebuy to lift AOV, drive repeat purchases, and build more intelligent relationships with their customers.
In this episode:
- Why mega-SKU brands have a discovery problem, not a product problem
- How one brand hit a 32% AOV boost and 20% bottom-line revenue increase
- The full personalization stack — search, bundles, smart cart, post-purchase, and more
- How to combine Klaviyo segments with Rebuy for truly tailored on-site experiences
- The "complete the look" strategy and the psychology behind purchase behavior
- What the winning brands of the next three years will have in common
00:00 – Intro & meet Julia Whatley, Senior Partner Manager at Rebuy
03:30 – The mega-SKU problem: why large catalogs create analysis paralysis
04:49 – KM Tools case study: 32% AOV boost & 20% bottom-line revenue increase
06:17 – Walking the full on-site journey: search, bundles, smart cart & more
12:49 – Bundle Builder: how 30% of Rebuy revenue flows through this one feature
25:47 – Secret weapons: Smart Links, geo-targeting & the Rebuy rules engine
30:55 – Klaviyo + Rebuy: why the integration is a need-to-have, not a nice-to-have
34:04 – The brands that will win in the next 3 years
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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