In this episode, Jordan breaks down 7 fixes you can implement today to improve your bottom of funnel and turn existing traffic into more conversions.
The throughline: you don’t need more traffic—you need to capture more of the traffic you already have.
What you’ll learn:
- How to turn your PDP into a conversion driver (not a dead end)
- Why small homepage changes can drive outsized revenue
- The right way to structure pop-ups (including when to double or triple pop)
- How to fix your abandonment flows to actually convert
- Why most brands underutilize reactivation (and how to fix it)
- The strategic mistake behind most underperforming funnels (trust vs. desire)
00:00 Why BOFU is more traffic
00:41 The fastest way to drive revenue today (email + CRO)
01:50 PDP fixes: keep attention above the fold & drive scroll
04:42 Homepage tweaks that actually move revenue
07:06 Pop-ups done right (timing, double + triple pop)
11:25 Abandonment flows: what most brands are missing
12:54 Reactivation: why 12 months matters
13:54 The full funnel stack (home → PDP → flows)
14:25 The big mistake: trust vs desire (and how to fix it)
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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