In this episode, Jordan dove into the data of 20 ecommerce brands to see what actually happens when you add email and SMS into the mix.
The result:
→ 3.3x higher median growth
→ More revenue from repeat customers
→ Stronger overall efficiency (MER, ROAS, P&L)
Email and SMS don’t just drive extra revenue.
They make your entire acquisition system work better.
In this episode:
- Why retention drives disproportionate growth
- How repeat revenue compounds over time
- Why email unlocks more ad spend
- The metrics that actually matter (and the ones that don’t)
00:00 Why Email & SMS Drive Growth
02:48 The 5 Metrics That Matter
04:42 3.3x Higher Growth Explained
10:01 What This Means for Your Business
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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