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Braydon from Pilothouse joins for a fast AI check-in on what the team is actually shipping right now. Not theory. The exact tools, prompts, and workflows behind their current creative output.
If you run growth or creative at a DTC brand or agency, this is a look at how one team is collapsing production time on landing pages, video ads, and founder content using AI.
- The sub-agent "council" prompt: rewrite a landing page eight ways, with each sub-agent playing a role (copywriter, CEO, customer, CRO expert), then have the council rate the versions and a final decision maker pick the winner.
- How to keep Claude fast on long projects: ask the chat to summarize itself into a markdown file, then carry that into a fresh chat instead of letting one thread balloon.
- Higgsfield as a model aggregator: one place to run VO3, Kling, ElevenLabs, and image models, with one-click image-to-video and multiple aspect ratios.
- The founder avatar workflow: build a 30-second explainer with B-roll and slow zooms, clone the founder's voice in ElevenLabs, and ship it the same afternoon.
- Why Braydon leans into obviously-AI creative (claymation, Pixar-style) instead of trying to pass synthetic people as real.
- How Meta's Andromeda rewards ads that improve the scroll, and why social boosting organic winners is finding new scale.
Who this is for:
DTC operators, growth marketers, and agency creative leads who want a current, practical AI workflow rather than a hype reel.
What to steal:
The sub-agent council prompt, the Higgsfield image-to-video and voice-clone pipeline, and the social boosting approach to finding ad winners.
Timestamps:
00:29 Fable AI and One-Shot Development
06:54 Higgsfield for AI Creative Production
10:33 New AI Advertising Disclosure Rules
13:15 AI Search, SEO, and Answer Engines
14:33 How Andromeda Rewards Better Ad Experiences
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