AI is changing how people discover and buy products. That means creative strategy is changing too.
In this episode of Ad-venturous, Aves explores the difference between creating for humans and creating for AI agents. As more shoppers use tools like ChatGPT to research products, brands need to think beyond ads and landing pages.
The conversation covers what makes a brand more likely to appear in AI recommendations, why reviews, PR, and third-party mentions carry more weight than ever, and how creator content serves a different purpose than media coverage.
You'll also learn:
• Why AI shopping changes the traditional consideration journey
• How to identify the core idea your brand should consistently reinforce
• The role of reviews, Reddit, and earned media in AI discovery
• Why creators should adapt the same message for different audiences
• Practical ways to prepare your brand for the next stage of ecommerce
00:00 Human vs. AI creative strategy
01:38 Why The Matrix still matters for AI
06:52 The conversation marketers are missing
09:19 Can you optimize for ChatGPT?
10:18 Why people trust AI recommendations
12:13 AI eliminates the consideration window
13:12 Finding your brand's core truth
16:49 Reviews, Reddit, and why reputation matters
20:08 Is your website ready for AI agents?
21:33 Why PR matters more than ever
24:45 Brand enforcement vs. brand storytelling
27:28 The biggest creator marketing mistake
29:51 How to build content for humans
32:09 Preparing your brand for AI search
33:35 What's coming in Part 2
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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