Finding creator content that performs at scale is hard. But once you've got a winner? That's where the real strategy begins.
In this episode, Avery breaks down four iterative editing styles to try when you've got a piece of creator content that's working — so you can extend that success without starting from scratch every time.
You'll learn:
- Why iterative content is still essential in your Meta ad account (yes, even post-Andromeda)
- How adjusting speed and pacing can completely change performance
- The role of hooks and how to test new ones without briefs or new shoots
- When and how to add contextual overlays for platform-specific placements
- How cut-to-cuts with new voiceovers let you target different stages of the funnel
Whether you stumbled into your winning ad by sheer dumb luck or careful strategy, this episode will help you make the most of it.
Timestamps:
00:00 – Finding creator content that wins at scale
01:45 – Why iterative content still matters (putting a flag in the ground)
03:20 – Iteration #1: Speed
08:00 – Iteration #2: Hooks
16:30 – Iteration #3: Contextual overlays & platform-specific edits
24:00 – Iteration #4: Cut-to-cuts with new voiceovers
29:30 – Using iteration to target different funnel stages
31:00 – What's coming next: how to brief creator content strategically
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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