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In this episode of the DTC Podcast, we’re joined by Steve Schwartz, founder of Art of Tea. From starting with a backpack and a phone bill to serving Google HQ and the White House, Steve’s journey is rooted in deep product integrity and radical education.
Listen in to discover how blending Ayurvedic principles with luxury sourcing has positioned Art of Tea as a quiet giant in the wellness beverage space.
What you’ll learn:
The logistics of sourcing and storing elite-quality tea ingredients
How subscription, loyalty, and a mobile app drive retention
The unexpected ROI of writing a founder-focused brand book
Why brand partnerships with Hollywood and the White House matter
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Timestamps
0:00 Intro and Origin Story of Art of Tea
2:30 The Hero’s Journey: From Caregiver to Tea Entrepreneur
6:10 Breaking into Hospitality: Wolfgang Puck and Caesars Palace
9:00 The Truth About Supermarket Tea
11:00 Tea as a Health Ritual and Mindful Practice
14:00 Launching DTC with Dreamweaver and Early Lessons
18:00 Blending Tea with Ayurvedic Principles
21:00 Growing Through Education and Teaching at Conventions
24:00 Subscription and Loyalty Programs That Work
26:00 Using Events, PR, and a Mobile App for Brand Awareness
29:00 Collaborations with Paddington, Dune, and the White House
34:00 Long-Term Vision and Staying Mission-Aligned
38:00 Final Advice for Founders and Entrepreneurs
Hashtags
#DTCpodcast #ArtOfTea #TeaBusiness #FounderStory #EcommerceStrategy #SubscriptionModel #TeaEducation #ConsumerBrand #SteveSchwartz #TeaCulture #WholesaleToDTC #BrandBuilding #MindfulBusiness #ProductQuality #SustainableGrowth
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