We’re digging back into the AKNF archive for this classic session of Retention Bootcamp. In this episode, Jordan and Eric break down the welcome experience, from merchandising to education to lifestyle content, and show you how to craft a sequence that drives first purchases, shortens time-to-buy, and boosts 30-day purchase rates.
If you’ve been leaning too hard on coupons or sending “one and done” welcomes, this replay will give you a proven framework for building sequences that actually sell.
#EmailMarketing #CustomerRetention #WelcomeSeries #RetentionBootcamp #LifecycleMarketing #EcommerceMarketing #DTCRetention #DTCGrowth #EcommerceEmail #ShopifyMarketing #MarketingStrategy #DigitalMarketing
00:00:00 – Introduction
00:03:00 – The 4-Email Welcome Framework
00:06:00 – Coupons vs. Brand Promise: Getting the Balance Right
00:13:00 – Finding the Right Cadence (Daily vs. Every Other Day)
00:14:00 – Educational Emails That Build Trust
00:17:00 – Lifestyle Content: Let Them See Their Life With Your Product
00:21:00 – Testing Frequency & Handling Opt-Outs
00:26:00 – Metrics That Matter: Time-to-Buy vs. 30-Day Purchase Rate
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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