If you missed this the first time, it’s a great reset on how to think about creator content.
What’s the difference between UGC, CGC, and EGC—and why does it matter?
In this episode, we break down the “big three” of creator content:
🧍♀️ User-Generated Content (UGC): Authentic, messy, and made by real customers.
🎥 Creator-Generated Content (CGC): Polished, paid-for, and built with marketing goals in mind.
💼 Employee-Generated Content (EGC): A rising star that’s human, honest, and powerful.
Avery shares how each content type works, when to use them, and what kind of results to expect—plus real-world examples from brands like Coach.
If you’re building a content strategy and want to know where to invest (and what to stop doing), this one’s for you.
Timestamps:
00:00 Understanding UGC, CGC, and EGC
02:00 Why creating content yourself matters
05:00 What makes good user generated content
10:00 Building community through UGC
14:00 Creator generated content vs UGC
18:00 Tips for original and high-performing CGC
22:00 Employee generated content examples
26:00 Why EGC works in organic and paid strategies
29:00 When to use each content type
Hashtags:
#UGC #CGC #EGC #UserGeneratedContent #CreatorMarketing #ContentStrategy #PerformanceMarketing #DTCMarketing #MarketingPodcast #BrandBuilding #EmployeeGeneratedContent #SocialMediaMarketing #AdCreative #DigitalMarketing #CreatorEconomy #MarketingTips #PodcastClip #MarketingInsights #ContentMarketing #ScaleWithContent
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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