How does a luxury cookware brand earn a 40% repeat customer rate? In this episode, Christina Chonody, Senior Director of Marketing at Hestan, breaks down how her team uses email, content, and culinary storytelling to build long-term customer relationships. From Michelin-starred chef partnerships to a content strategy that goes beyond the pan, Christina shares how Hestan balances performance and brand — and why “just sending emails” is never the strategy.
Whether you’re selling $20 spatulas or $2,000 sets, this is a masterclass in retention-led growth.
0:00 Introduction: Hestan's Repeat Rate Hits 40%
2:58 Christina’s Culinary Background and Brand Passion
6:15 Why Nanobond Cookware Changes the Kitchen Game
8:05 Building Brand Equity Over a Multi-Year Horizon
11:45 How Hestan Uses Content to Drive Long-Term Retention
16:10 HTML vs. Design-Heavy Emails: What Really Works
19:05 Syncing Paid and Email: Messaging by Channel
25:55 What Doesn’t Work in Ads (But Crushes in Email)
#EmailMarketing #CustomerRetention #DTCMarketing #LuxuryBranding #ContentMarketingStrategy #BrandEquity #LifecycleMarketing #HestanCookware #EcommerceGrowth #RetentionMarketing #MarketingPodcast #DTCBrands #CulinaryMarketing #DigitalStrategy #BrandStorytelling
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