To Subscribe to DTC Newsletter - https://dtcnews.link/signup
Attention Shopify merchants! Acquire new shoppers across the open internet, retarget previous visitors, boost sales, and retain your best customers with Criteo. Visit https://criteo.com/dtc to get started.*
In this All Killer No Filler podcast, Will, Pilothouse's Retention Team manager, shares valuable insights on the state of email marketing, and how popular to contrary belief, you can't just hammer your email list with endless offers and promo without seeing diminishing returns on opens, engagement, and sales.
Will advises a general content strategy to mix into your email marketing calendar that aims to engage, delight, entertain, and educate. We walk through a few examples of the kinds of content you can make as well as when these emails work best in a customer's lifecycle.
Timestamps:
00:00 Introduction
02:35 Understanding your audience and positioning
07:50 Crafting engaging content for conversions
13:50 Utilizing ChatGPT for content automation
19:30 Captivating audiences with actionable tips
Hashtags:
#EmailMarketing #EngagingContent #ContentAutomation #AudienceConnection #EmailTips
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
