Aves breaks down her real, in-the-weeds workflow for optimizing creative during the biggest revenue weekend of the year. No generic “best practices,” just the exact steps she takes to find hidden winners, fix underperformers, and squeeze every last drop of performance out of Meta, Shopify, and your landing pages.
In this episode, you’ll learn:
- What to check first on Saturday morning
- How to spot high-engagement, low-conversion ads worth iterating
- What comments, clicks, and demos can tell you about hidden angles
- How Warp Drive unlocks fast landing-page testing
- How to prioritize builds without burning efficiency
- The creative iteration system Aves uses all weekend long
#dtc #ecommerce #blackfriday #cybermonday #marketingpodcast #adcreative #performancecreative #metaads #creativestrategy
00:00 — Introduction: The Saturday Morning Black Friday Check-In
02:00 — How Aves Approaches Creative During BF/CM Weekend
04:00 — What She Looks for First in Meta + Shopify
06:00 — Using Comments to Validate Offer & Sentiment
10:00 — Fixing High-Engagement, Low-Conversion Ads
15:00 — Reading Product + SKU Data to Guide Creative
17:00 — Output, Spend, and Avoiding Overproduction
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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