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Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps!
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Top 5 biggest mistakes we see in Amazon Ad Accounts
Not segmenting out branded keywords
Overspending on Broad and Auto campaigns
Not running Product Page multipliers on ASIN Targeting campaigns
Underutilizing negative keywords
Using budget to control spend rather than bids
Bonus: Clifford's take on Amazon's biggest flop! (looking at you Andy Jassy!)
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